Krystina is the senior vice president of content at Shoptalk and Groceryshop, the leading conferences in the retail, grocery and consumer packaged goods industries. She leads the team that shapes the retail and ecommerce industry narratives, including agenda development and speaker selection. Krystina joined Shoptalk in 2017, after spending four years as a retail reporter and content editor at CNBC.com. Prior to CNBC, Krystina was a web editor at Women’s Wear Daily, the trade publication for the fashion industry.