Category: Session Recaps

AI assistants like ChatGPT, Gemini and Perplexity are quickly reshaping how shoppers discover, compare and even purchase products. In this CommerceNext webinar, Michael Kors, Maxaroma, EyeBuyDirect and iAdvize came together to explore what happens as commerce moves into AI environments and what this means for brand websites, storytelling, data and trust. What We Covered: The Rise of the “Shop for Me” Journey Why Brand Websites Still Matter in an AI-First World Reinventing Brand Storytelling for AI Assistants Designing Experiences for Both Humans and AI Agents Building Trust, Compliance and Measurement for AI Commerce   Speakers: Ann Marie Ippoliti, SVP Digital Commerce, Consumer Marketing

TV can be a performance multiplier when planned, measured and created the right way. In this CommerceNext webinar, a panel of leaders from Cuyana, ThirdLove, U Beauty and Marketing Architects unpacked how TV (linear + streaming) can build brand while driving measurable sales, when to add it to your mix and how to prove its impact across DTC and marketplaces. What We Covered: Uniting Brand and Performance with a Balanced Media Mix Planning Across Linear + CTV for Efficient, Full-Funnel Impact Reaching Beyond the “Bull’s-Eye” Audience Designing Creative That Builds Equity and Converts Measurement That Proves Incrementality Holiday Outlook: Sentiment, Promos, Mobile and

Black Friday is one of the biggest shopping moments of the year, and now is the time to make sure campaigns are ready to perform. In this CommerceNext webinar, RTB House and a panel of retail leaders from Patagonia, Minted and Sur La Table unpacked how to stay visible, relevant and profitable during the increasingly long and competitive promo period. Together, they shared data-driven insights, creative campaign strategies and the role of AI in maximizing performance from discovery through conversion. What We Covered: Rethinking Black Friday as an Extended Discovery Season Activating Early and Staying Top of Mind Driving Value Beyond Discounts Balancing

The future of retail is scrappy, fast-moving and tech-powered. Oftentimes, startups are the ones with the energy and fresh ideas to keep up. In this CommerceNext webinar, we showcased three startups, Zenyt, Test Party and Backstroke, that are transforming how retailers sell, safeguard and connect with their customers. Together, they offered a compelling look at how innovation, when paired with brand expertise, is reshaping retail from the ground up. What We Covered: Fixing Hidden Revenue Killers on Product Pages Making Accessibility a Growth Strategy Reinventing Email and SMS with Generative AI Turning AI Detection into Rapid, Prioritized Fixes Speakers: Arthur Pentecoste, Co-Founder &

At the 2025 CommerceNext Growth Show, Foot Locker’s Global Chief Customer Officer, Kim Waldmann, joined Mina Fader, Managing Director of the Baker Retailing Center at UPenn, for the keynote “Lacing Up for the Future: Empowering Teams and Igniting Sneaker Culture.” Their conversation offered an inside look at how a global brand with decades of history is reinventing itself for the next generation of consumers and what retail leaders can learn from that journey. This session covered: The “Lace Up Strategy:” A Clear Framework for Growth Loyalty Reinvented from the Frontline Empowering Teams to Build a Culture of Curiosity Expanding Audiences: Women and Gen

At the 2025 CommerceNext Growth Show, a dynamic panel, From Gen Z to Alpha: Redefining Acquisition for Emerging Audiences, brought together retail and marketing leaders from COS, Reformation, Walmart and RRD. The group explored what it takes to connect with today’s youngest and most influential shoppers: Gen Z and the emerging Alpha generation. What this session covered: How Gen Z Is Reshaping the Funnel The Influence of Creators and the Rise of the Creator Economy Using AI Without Losing Trust Crafting Authentic Brand Values Why Gen Z Loves Traditional Touchpoints   How Gen Z Is Reshaping the Funnel If there’s one thing that

At the 2025 CommerceNext Growth Show, we asked our speakers to distill their advice into clear, actionable takeaways: CommerceNext Steps. In this second edition, we’re sharing even more insights from our breakout sessions that move beyond the big ideas—offering practical strategies to drive real-world impact. Explore each day’s theme and gain strategies to help you lead through today’s most urgent retail challenges. DAY 1:  The Future of Customer Experiences Minimizing the Tradeoff: Balancing Retail Media ROI with a Seamless Brand Experience Communication is key. Your ecommerce search engine and ad tech must communicate with each other. Relevance drives incremental revenue. Relevance fuels both

Welcome to the age of agentic commerce, where intelligent assistants are reshaping how consumers discover, evaluate and purchase products online. In this CommerceNext webinar, leaders from Viome, Full Glass Wine Co., Daydream and iAdvize came together to explore how this new model is transforming ecommerce from passive browsing to proactive buying—and what brands must do now to stay ahead. What We Learned: AI shopping assistants are becoming the new storefront, and retailers need to adapt fast. “Browse and hope” is being replaced by “shop for me” expectations. Clean, structured data is critical for surfacing products in agent-driven journeys. Visual, conversational experiences outperform static

One of the standout sessions at the 2025 CommerceNext Growth Show was the keynote, “Triple Threat Strategy: Unlocking Incrementality, Creative, and AI for Competitive Advantage.”  The session featured Avinash Kaushik, a globally respected expert in data-driven marketing and leader of Brand Strategy & Marketing Transformation at Tapestry, in conversation with Pooja Chandiramani of Coach. Together, they unpacked how brands can thrive by marrying AI, creative excellence and incrementality into a single cohesive strategy. This session covered: The three buckets of AI adoption Why HR (not just tech) is key to AI transformation How AI search is reshaping the consumer journey The power of

With confusing funnels and conflicting metrics, performance marketing often feels like a guessing game. In this CommerceNext webinar, leaders from Catalyst Brands, JEGS, TickPick and RTB House came together to separate myth from reality and reveal the strategies that actually drive incremental growth. What We Learned: Attribution isn’t incrementality. True performance comes from measuring impact, not just credit. Broken tags and messy product feeds can quietly tank campaign performance without warning. Performance plateaus are signals to evolve your tech stack, not signs to scale back. More partners can mean more scale if each brings something different to the table. Maximizing conversions is just