Category: Session Recaps

Looking for even more actionable ideas from the 2026 Growth Show? We’ve gathered another collection of CommerceNext Steps from sessions at the Growth Show, featuring practical strategies and insights shared by today’s leading retail and DTC executives. Check out the takeaways from this year’s Growth Show sessions:    Not Another Brand Talk: The New Growth Model for Marketers Under Pressure Christine Schrader, VP, Strategic Innovation, WPromote Name your gap. Is it awareness, consideration, or connection? If you don’t know, that’s the first problem. Define success. Before your next campaign, decide what success looks like in 30 days and choose a leading metric to

Looking for even more actionable ideas from the 2026 Growth Show? We’ve gathered another collection of CommerceNext Steps directly from Growth Show sessions, featuring practical advice from the retail and DTC executives shaping the industry’s future. These bite-sized takeaways highlight proven strategies you can put to work right away.   Unpacking the 2026 State of Agentic Commerce Report Pooja Chandiramani, VP, Global Marketing Analytics and Media Strategy, Coach         Dan Bennett, Co-Founder & Chief Marketing Officer, Furniture.com      Caila Schwartz, Director Industry Insights, Salesforce Data is the foundation. Addressing data quality, integration, governance, and skills gaps is essential for organizations to evolve AI from

Skip the theories and drive real growth. CommerceNext Steps delivers exclusive, highly actionable insights directly from the executives steering today’s top retail and DTC brands.  Pulled straight from our 2026 Growth Show speakers, these takeaways offer a rare look at how the best in retail are solving today’s challenges.   The Human Edge: What Tractor Supply Knows About Winning in the Age of AI Kimberley Gardiner, Chief Marketing Officer, Tractor Supply Co Interviewed by: Steve Dennis, Host, The Remarkable Retail Podcast Start with who you serve, not what you sell. When you’re clear about who you’re for, decisions about products, experiences and technology

Customer behavior is becoming more fluid, less predictable and harder to serve with traditional marketing approaches. Journeys don’t follow clean paths, intent shifts quickly and static segmentation often misses the moment. In this CommerceNext webinar, ThredUp, Artisant Lane Furniture and Aampe explored how agentic AI is changing the way brands approach personalization, how teams are rethinking execution and what it really takes to make these systems work in practice. What We Covered: Segmentation Is Losing Precision Real-Time Decisioning at the Individual Level A Shift in How Marketers Spend Their Time What Readiness Actually Looks Like Measuring Impact Beyond Immediate Conversions Speakers: Kristen Brophy,

Economic uncertainty, fragmented discovery, shifting generational behavior and rising expectations around trust are all reshaping how retailers plan for growth. In this CommerceNext webinar, Forrester, Mejuri, B&H Photo and RTB House came together to explore what digital retail leaders need to know about 2026 and how brands can adapt without losing sight of the fundamentals. What We Covered: Peak ambiguity and the new planning environment Discovery is fragmenting, but proven channels still matter Consumer behavior is more research-heavy, generational and multi-device Trust, fulfillment and measurement will define the winners   Speakers: Sucharita Kodali, VP & Principal Analyst, Forrester Rohit Nathany, CTPO, Mejuri Jeff

AI assistants like ChatGPT, Gemini and Perplexity are quickly reshaping how shoppers discover, compare and even purchase products. In this CommerceNext webinar, Michael Kors, Maxaroma, EyeBuyDirect and iAdvize came together to explore what happens as commerce moves into AI environments and what this means for brand websites, storytelling, data and trust. What We Covered: The Rise of the “Shop for Me” Journey Why Brand Websites Still Matter in an AI-First World Reinventing Brand Storytelling for AI Assistants Designing Experiences for Both Humans and AI Agents Building Trust, Compliance and Measurement for AI Commerce   Speakers: Ann Marie Ippoliti, SVP Digital Commerce, Consumer Marketing

TV can be a performance multiplier when planned, measured and created the right way. In this CommerceNext webinar, a panel of leaders from Cuyana, ThirdLove, U Beauty and Marketing Architects unpacked how TV (linear + streaming) can build brand while driving measurable sales, when to add it to your mix and how to prove its impact across DTC and marketplaces. What We Covered: Uniting Brand and Performance with a Balanced Media Mix Planning Across Linear + CTV for Efficient, Full-Funnel Impact Reaching Beyond the “Bull’s-Eye” Audience Designing Creative That Builds Equity and Converts Measurement That Proves Incrementality Holiday Outlook: Sentiment, Promos, Mobile and

Black Friday is one of the biggest shopping moments of the year, and now is the time to make sure campaigns are ready to perform. In this CommerceNext webinar, RTB House and a panel of retail leaders from Patagonia, Minted and Sur La Table unpacked how to stay visible, relevant and profitable during the increasingly long and competitive promo period. Together, they shared data-driven insights, creative campaign strategies and the role of AI in maximizing performance from discovery through conversion. What We Covered: Rethinking Black Friday as an Extended Discovery Season Activating Early and Staying Top of Mind Driving Value Beyond Discounts Balancing

The future of retail is scrappy, fast-moving and tech-powered. Oftentimes, startups are the ones with the energy and fresh ideas to keep up. In this CommerceNext webinar, we showcased three startups, Zenyt, Test Party and Backstroke, that are transforming how retailers sell, safeguard and connect with their customers. Together, they offered a compelling look at how innovation, when paired with brand expertise, is reshaping retail from the ground up. What We Covered: Fixing Hidden Revenue Killers on Product Pages Making Accessibility a Growth Strategy Reinventing Email and SMS with Generative AI Turning AI Detection into Rapid, Prioritized Fixes Speakers: Arthur Pentecoste, Co-Founder &