Category: Session Recaps

Customer behavior is becoming more fluid, less predictable and harder to serve with traditional marketing approaches. Journeys don’t follow clean paths, intent shifts quickly and static segmentation often misses the moment. In this CommerceNext webinar, ThredUp, Artisant Lane Furniture and Aampe explored how agentic AI is changing the way brands approach personalization, how teams are rethinking execution and what it really takes to make these systems work in practice. What We Covered: Segmentation Is Losing Precision Real-Time Decisioning at the Individual Level A Shift in How Marketers Spend Their Time What Readiness Actually Looks Like Measuring Impact Beyond Immediate Conversions Speakers: Kristen Brophy,

Economic uncertainty, fragmented discovery, shifting generational behavior and rising expectations around trust are all reshaping how retailers plan for growth. In this CommerceNext webinar, Forrester, Mejuri, B&H Photo and RTB House came together to explore what digital retail leaders need to know about 2026 and how brands can adapt without losing sight of the fundamentals. What We Covered: Peak ambiguity and the new planning environment Discovery is fragmenting, but proven channels still matter Consumer behavior is more research-heavy, generational and multi-device Trust, fulfillment and measurement will define the winners   Speakers: Sucharita Kodali, VP & Principal Analyst, Forrester Rohit Nathany, CTPO, Mejuri Jeff

AI assistants like ChatGPT, Gemini and Perplexity are quickly reshaping how shoppers discover, compare and even purchase products. In this CommerceNext webinar, Michael Kors, Maxaroma, EyeBuyDirect and iAdvize came together to explore what happens as commerce moves into AI environments and what this means for brand websites, storytelling, data and trust. What We Covered: The Rise of the “Shop for Me” Journey Why Brand Websites Still Matter in an AI-First World Reinventing Brand Storytelling for AI Assistants Designing Experiences for Both Humans and AI Agents Building Trust, Compliance and Measurement for AI Commerce   Speakers: Ann Marie Ippoliti, SVP Digital Commerce, Consumer Marketing

TV can be a performance multiplier when planned, measured and created the right way. In this CommerceNext webinar, a panel of leaders from Cuyana, ThirdLove, U Beauty and Marketing Architects unpacked how TV (linear + streaming) can build brand while driving measurable sales, when to add it to your mix and how to prove its impact across DTC and marketplaces. What We Covered: Uniting Brand and Performance with a Balanced Media Mix Planning Across Linear + CTV for Efficient, Full-Funnel Impact Reaching Beyond the “Bull’s-Eye” Audience Designing Creative That Builds Equity and Converts Measurement That Proves Incrementality Holiday Outlook: Sentiment, Promos, Mobile and

Black Friday is one of the biggest shopping moments of the year, and now is the time to make sure campaigns are ready to perform. In this CommerceNext webinar, RTB House and a panel of retail leaders from Patagonia, Minted and Sur La Table unpacked how to stay visible, relevant and profitable during the increasingly long and competitive promo period. Together, they shared data-driven insights, creative campaign strategies and the role of AI in maximizing performance from discovery through conversion. What We Covered: Rethinking Black Friday as an Extended Discovery Season Activating Early and Staying Top of Mind Driving Value Beyond Discounts Balancing

The future of retail is scrappy, fast-moving and tech-powered. Oftentimes, startups are the ones with the energy and fresh ideas to keep up. In this CommerceNext webinar, we showcased three startups, Zenyt, Test Party and Backstroke, that are transforming how retailers sell, safeguard and connect with their customers. Together, they offered a compelling look at how innovation, when paired with brand expertise, is reshaping retail from the ground up. What We Covered: Fixing Hidden Revenue Killers on Product Pages Making Accessibility a Growth Strategy Reinventing Email and SMS with Generative AI Turning AI Detection into Rapid, Prioritized Fixes Speakers: Arthur Pentecoste, Co-Founder &

At the 2025 CommerceNext Growth Show, Foot Locker’s Global Chief Customer Officer, Kim Waldmann, joined Mina Fader, Managing Director of the Baker Retailing Center at UPenn, for the keynote “Lacing Up for the Future: Empowering Teams and Igniting Sneaker Culture.” Their conversation offered an inside look at how a global brand with decades of history is reinventing itself for the next generation of consumers and what retail leaders can learn from that journey. This session covered: The “Lace Up Strategy:” A Clear Framework for Growth Loyalty Reinvented from the Frontline Empowering Teams to Build a Culture of Curiosity Expanding Audiences: Women and Gen

At the 2025 CommerceNext Growth Show, a dynamic panel, From Gen Z to Alpha: Redefining Acquisition for Emerging Audiences, brought together retail and marketing leaders from COS, Reformation, Walmart and RRD. The group explored what it takes to connect with today’s youngest and most influential shoppers: Gen Z and the emerging Alpha generation. What this session covered: How Gen Z Is Reshaping the Funnel The Influence of Creators and the Rise of the Creator Economy Using AI Without Losing Trust Crafting Authentic Brand Values Why Gen Z Loves Traditional Touchpoints   How Gen Z Is Reshaping the Funnel If there’s one thing that

At the 2025 CommerceNext Growth Show, we asked our speakers to distill their advice into clear, actionable takeaways: CommerceNext Steps. In this second edition, we’re sharing even more insights from our breakout sessions that move beyond the big ideas—offering practical strategies to drive real-world impact. Explore each day’s theme and gain strategies to help you lead through today’s most urgent retail challenges. DAY 1:  The Future of Customer Experiences Minimizing the Tradeoff: Balancing Retail Media ROI with a Seamless Brand Experience Communication is key. Your ecommerce search engine and ad tech must communicate with each other. Relevance drives incremental revenue. Relevance fuels both