CommerceNext Insights

How SharkNinja Turned a Water Filter Into a Viral Moment

Corey Peters September 8, 2026

SharkNinja’s HydraSense turned an everyday appliance into an unexpected social moment, fueled by creators, curiosity and a product that could speak for itself. But the real lesson is about what happens when you build enough product differentiation and brand trust to give creators something genuinely worth talking about. Here’s how SharkNinja turned a new water filter into a creator-fueled conversation, and what ecommerce brands can take from the playbook. The Product Did the Heavy Lifting HydraSense removes 80+ contaminants and dispenses water 6x faster than standard filters — no plumbing, no installation. That specificity gave creators something real to react to. Photos: SharkNinja

Speaker Lineup for CommerceNext’s Post-Purchase Forum Announced

Corey Peters September 1, 2026

CommerceNext’s AI Forum is a closed-door event for retail and ecommerce leaders transforming the post-purchase experience. It’s happening October 15 at Tapestry’s HQ in NYC, and here’s who’s speaking. Speaker lineup: Margot Johnson, Chief Digital Officer, Aritzia Melanie Travis, Founder & CEO, Andie Swim Dave Bolotsky, Founder & CEO, Uncommon Goods Heather Lane, VP, Supply Chain Strategy & Systems, Ulta Beauty Mark Friedman, Business Development, AS Beauty Andrew Laudato, COO, The Vitamin Shoppe Michael Allan, General Manager, Quince Julian Krenge, Founder & Chief Product Officer, parcelLab Jason Brenner, SVP Digital Portfolio, FedEx Carlos Dunlap-Beard, VP, Loyalty Strategy, ebbo Paula Macaggi, Founder & Host,

AI Forum Speaker Lineup Announced: October 14 in NYC

Corey Peters September 1, 2026

CommerceNext’s AI Forum is a closed-door event for retail and ecommerce leaders turning AI investment into real P&L impact. It’s happening October 14 at Tapestry’s HQ in NYC, and here’s who’s speaking. Speaker lineup: Ekta Chopra, Chief Technology & AI Officer, e.l.f. Beauty Tirath Kamdar, Group Director, Product – Marketplace & Ecommerce, Walmart Vijay Talwar, Chief Digital, Data & Technology Officer, Avolta Justin Edwards, VP, Creative DTC & Ecommerce, SharkNinja Sreeharsha Upadhyayula VP, Transformation, Under Armour Irene Joo, Global Head of Process Innovation, MCM Margaret Yuan, MIT AI Safety Fellow & Director of AI Innovation, The Estée Lauder Companies Inc. Mandeep Bhatia, SVP,

How Chewy Turned Customer Care Into Its Biggest Competitive Advantage

Corey Peters July 31, 2026

Chewy has become one of the most beloved ecommerce brands because it treats post-purchase as the beginning of the customer relationship, not the end. Every interaction after checkout is designed to build trust, create emotional connection and make customers feel genuinely cared for. It’s a strategy that’s helped Chewy build remarkable customer loyalty. It’s also why Chewy joined CommerceNext’s 2025 Post-Purchase Forum to share how customer care has become one of its strongest growth drivers. Customer Service That Feels Human Chewy’s customer service team is empowered to solve problems quickly, but what really stands out are the unexpected moments of empathy. Customers regularly

CommerceNext Growth Show Main Stage Session

CommerceNext Steps: More 2026 Retail Growth Strategies & Takeaway

Jenna Shaps July 13, 2026

Looking for even more actionable ideas from the 2026 Growth Show? We’ve gathered another collection of CommerceNext Steps from sessions at the Growth Show, featuring practical strategies and insights shared by today’s leading retail and DTC executives. Check out the takeaways from this year’s Growth Show sessions: Not Another Brand Talk: The New Growth Model for Marketers Under Pressure Christine Schrader, VP, Strategic Innovation, WPromote Name your gap. Is it awareness, consideration, or connection? If you don’t know, that’s the first problem. Define success. Before your next campaign, decide what success looks like in 30 days and choose a leading metric to

More CommerceNext Steps: 2026’s Top Retail Insights & Strategies

Corey Peters July 8, 2026

Looking for even more actionable ideas from the 2026 Growth Show? We’ve gathered another collection of CommerceNext Steps directly from Growth Show sessions, featuring practical advice from the retail and DTC executives shaping the industry’s future. These bite-sized takeaways highlight proven strategies you can put to work right away. Unpacking the 2026 State of Agentic Commerce Report Pooja Chandiramani, VP, Global Marketing Analytics and Media Strategy, Coach Dan Bennett, Co-Founder & Chief Marketing Officer, Furniture.com Caila Schwartz, Director Industry Insights, Salesforce Data is the foundation. Addressing data quality, integration, governance, and skills gaps is essential for organizations to evolve AI from

CommerceNext Steps: 2026 Retail Growth Strategies & Takeaways

Corey Peters June 29, 2026

Skip the theories and drive real growth. CommerceNext Steps delivers exclusive, highly actionable insights directly from the executives steering today’s top retail and DTC brands. Pulled straight from our 2026 Growth Show speakers, these takeaways offer a rare look at how the best in retail are solving today’s challenges. The Human Edge: What Tractor Supply Knows About Winning in the Age of AI Kimberley Gardiner, Chief Marketing Officer, Tractor Supply Co Interviewed by: Steve Dennis, Host, The Remarkable Retail Podcast Start with who you serve, not what you sell. When you’re clear about who you’re for, decisions about products, experiences and technology

Top 5 Things to do at the CommerceNext Growth Show

Corey Peters June 3, 2026

For two days each June, retail’s most influential brands, fastest-growing companies and sharpest operators gather in NYC for the CommerceNext Growth Show, June 23-24 in NYC. From exclusive networking events to startup pitches and community gatherings, here’s how to make the most of your time at CommerceNext. If you haven’t yet, make sure to register today to join the excitement. 1. Attend the Retail Insiders Party with Retail AI Council As the official closing celebration of the CommerceNext Growth Show, this exclusive gathering hosted by Retail AI Council* brings together senior retail and DTC leaders for an evening of meaningful conversations, new connections

Where to Go Next: Global Growth Strategies in a Shifting Landscape

Haven Huong Nguyen May 14, 2026

Tariffs continue to shift, supply chains remain unpredictable and customer expectations vary dramatically by market. At the same time, brands are under pressure to grow, diversify revenue streams and reach new consumers faster than ever before. In the latest CommerceNext webinar, leaders from U Beauty, Vuori and ESW shared how they are approaching international expansion today. The conversation focused on operational readiness, profitability, brand integrity and adaptation to a rapidly changing global landscape. What We Covered: Global Expansion Requires a Different Playbook Today Market Selection Is About More Than Demand Localization and Brand Awareness Drive Growth Operational Readiness Determines Long-Term Success Protecting Brand

AI Search, Physical Retail & Breakout Brand Growth: 3 Sessions You Don’t Want to Miss at the Growth Show

Kidest Wasihun April 17, 2026

3 Must-See Growth Show Sessions on AI Search, Retail & Breakout Brands From AI-driven discovery to the reinvention of physical stores, the lines between channels, experiences and expectations are blurring. At 2026 Growth Show, June 23–24 in NYC, we’re taking these ideas to the stage with leaders from Ulta Beauty, Tecovas, Tractor Supply Co, and The Wharton School, bringing together leaders who are shaping what’s next in retail, and unpacking what’s actually working. Take a look at three sessions you don’t want to miss, and register to be part of the conversation defining the future of growth. Keynote: How AI Search and Agentic

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