Avinash is the Chief Strategy Officer at Human Made Machine and a Brand Strategy Consultant at Tapestry. He is also the best-selling author of Analytics 2.0 and Web Analytics: An Hour a Day.
With over 16 years at Google and leadership roles at Intuit, DirecTV, Silicon Graphics and DHL, Avinash has built a career advancing AI, marketing and analytics through innovative frameworks.
A recognized authority on incrementality-centric marketing, he has advised brands like Unilever, Chanel, Porsche and IBM.
His accolades include Statistical Advocate of the Year (American Statistical Association), Most Influential Industry Contributor (Web Analytics Association) and Google’s Founder’s Award.