Author: Corey Peters

How SharkNinja Turned a Water Filter Into a Viral Moment

Corey Peters September 8, 2026

SharkNinja’s HydraSense turned an everyday appliance into an unexpected social moment, fueled by creators, curiosity and a product that could speak for itself. But the real lesson is about what happens when you build enough product differentiation and brand trust to give creators something genuinely worth talking about. Here’s how SharkNinja turned a new water filter into a creator-fueled conversation, and what ecommerce brands can take from the playbook. The Product Did the Heavy Lifting HydraSense removes 80+ contaminants and dispenses water 6x faster than standard filters — no plumbing, no installation. That specificity gave creators something real to react to. Photos: SharkNinja

Speaker Lineup for CommerceNext’s Post-Purchase Forum Announced

Corey Peters September 1, 2026

CommerceNext’s AI Forum is a closed-door event for retail and ecommerce leaders transforming the post-purchase experience. It’s happening October 15 at Tapestry’s HQ in NYC, and here’s who’s speaking. Speaker lineup: Margot Johnson, Chief Digital Officer, Aritzia Melanie Travis, Founder & CEO, Andie Swim Dave Bolotsky, Founder & CEO, Uncommon Goods Heather Lane, VP, Supply Chain Strategy & Systems, Ulta Beauty Mark Friedman, Business Development, AS Beauty Andrew Laudato, COO, The Vitamin Shoppe Michael Allan, General Manager, Quince Julian Krenge, Founder & Chief Product Officer, parcelLab Jason Brenner, SVP Digital Portfolio, FedEx Carlos Dunlap-Beard, VP, Loyalty Strategy, ebbo Paula Macaggi, Founder & Host,

AI Forum Speaker Lineup Announced: October 14 in NYC

Corey Peters September 1, 2026

CommerceNext’s AI Forum is a closed-door event for retail and ecommerce leaders turning AI investment into real P&L impact. It’s happening October 14 at Tapestry’s HQ in NYC, and here’s who’s speaking. Speaker lineup: Ekta Chopra, Chief Technology & AI Officer, e.l.f. Beauty Tirath Kamdar, Group Director, Product – Marketplace & Ecommerce, Walmart Vijay Talwar, Chief Digital, Data & Technology Officer, Avolta Justin Edwards, VP, Creative DTC & Ecommerce, SharkNinja Sreeharsha Upadhyayula VP, Transformation, Under Armour Irene Joo, Global Head of Process Innovation, MCM Margaret Yuan, MIT AI Safety Fellow & Director of AI Innovation, The Estée Lauder Companies Inc. Mandeep Bhatia, SVP,

How Chewy Turned Customer Care Into Its Biggest Competitive Advantage

Corey Peters July 31, 2026

Chewy has become one of the most beloved ecommerce brands because it treats post-purchase as the beginning of the customer relationship, not the end. Every interaction after checkout is designed to build trust, create emotional connection and make customers feel genuinely cared for. It’s a strategy that’s helped Chewy build remarkable customer loyalty. It’s also why Chewy joined CommerceNext’s 2025 Post-Purchase Forum to share how customer care has become one of its strongest growth drivers. Customer Service That Feels Human Chewy’s customer service team is empowered to solve problems quickly, but what really stands out are the unexpected moments of empathy. Customers regularly

More CommerceNext Steps: 2026’s Top Retail Insights & Strategies

Corey Peters July 8, 2026

Looking for even more actionable ideas from the 2026 Growth Show? We’ve gathered another collection of CommerceNext Steps directly from Growth Show sessions, featuring practical advice from the retail and DTC executives shaping the industry’s future. These bite-sized takeaways highlight proven strategies you can put to work right away. Unpacking the 2026 State of Agentic Commerce Report Pooja Chandiramani, VP, Global Marketing Analytics and Media Strategy, Coach Dan Bennett, Co-Founder & Chief Marketing Officer, Furniture.com Caila Schwartz, Director Industry Insights, Salesforce Data is the foundation. Addressing data quality, integration, governance, and skills gaps is essential for organizations to evolve AI from

CommerceNext Steps: 2026 Retail Growth Strategies & Takeaways

Corey Peters June 29, 2026

Skip the theories and drive real growth. CommerceNext Steps delivers exclusive, highly actionable insights directly from the executives steering today’s top retail and DTC brands. Pulled straight from our 2026 Growth Show speakers, these takeaways offer a rare look at how the best in retail are solving today’s challenges. The Human Edge: What Tractor Supply Knows About Winning in the Age of AI Kimberley Gardiner, Chief Marketing Officer, Tractor Supply Co Interviewed by: Steve Dennis, Host, The Remarkable Retail Podcast Start with who you serve, not what you sell. When you’re clear about who you’re for, decisions about products, experiences and technology

Top 5 Things to do at the CommerceNext Growth Show

Corey Peters June 3, 2026

For two days each June, retail’s most influential brands, fastest-growing companies and sharpest operators gather in NYC for the CommerceNext Growth Show, June 23-24 in NYC. From exclusive networking events to startup pitches and community gatherings, here’s how to make the most of your time at CommerceNext. If you haven’t yet, make sure to register today to join the excitement. 1. Attend the Retail Insiders Party with Retail AI Council As the official closing celebration of the CommerceNext Growth Show, this exclusive gathering hosted by Retail AI Council* brings together senior retail and DTC leaders for an evening of meaningful conversations, new connections

2026 Digital Retail Forecast: Challenges, Opportunities and Strategies

Corey Peters April 3, 2026

Economic uncertainty, fragmented discovery, shifting generational behavior and rising expectations around trust are all reshaping how retailers plan for growth. In this CommerceNext webinar, Forrester, Mejuri, B&H Photo and RTB House came together to explore what digital retail leaders need to know about 2026 and how brands can adapt without losing sight of the fundamentals. What We Covered: Peak ambiguity and the new planning environment Discovery is fragmenting, but proven channels still matter Consumer behavior is more research-heavy, generational and multi-device Trust, fulfillment and measurement will define the winners Speakers: Sucharita Kodali, VP & Principal Analyst, Forrester Rohit Nathany, CTPO, Mejuri Jeff

Brands Excelling with TikTok Ads in 2026

Corey Peters March 10, 2026

Brands Winning Big with TikTok Ads and What Retail Leaders Can Learn TikTok advertising has evolved from experimental spend to a strategic growth lever. Engagement is high. Cultural impact is undeniable. Yet for many leaders, it still feels unpredictable. So what can brands do to ensure efficient, measurable growth using TikTok advertising? Here are some of the biggest takeaways emerging from CommerceNext’s community of senior marketing and performance leaders. TikTok Ads Require Speed, Authenticity, Trend-Forward Strategies & Cultural Fluency A successful TikTok advertising strategy flips the traditional paid social playbook. On Meta and Google, polished visuals and clear CTAs often win. On TikTok,

International Women’s Day: Honoring Iconic Women In our Retail Community

Corey Peters March 6, 2026

Happy Women’s History Month! To celebrate, we asked a few incredible female leaders in our community to share career advice and insights to help inspire and empower the next generation of leaders in retail. “The marketing landscape is changing so quickly that none of us are true experts anymore — and the most impactful leaders I know are comfortable saying, “I don’t know, let’s figure it out.” They ask thoughtful questions, they listen more than they speak and they surround themselves with people who challenge their thinking. My advice: Stay curious, be open to change and be brave enough to keep evolving

Author: Corey Peters

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