2026 Digital Retail Forecast: Challenges, Opportunities and Strategies
Economic uncertainty, fragmented discovery, shifting generational behavior and rising expectations around trust are all reshaping how retailers plan for growth. In this CommerceNext webinar, Forrester, Mejuri, B&H Photo and RTB House came together to explore what digital retail leaders need to know about 2026 and how brands can adapt without losing sight of the fundamentals. What We Covered: Peak ambiguity and the new planning environment Discovery is fragmenting, but proven channels still matter Consumer behavior is more research-heavy, generational and multi-device Trust, fulfillment and measurement will define the winners Speakers: Sucharita Kodali, VP & Principal Analyst, Forrester Rohit Nathany, CTPO, Mejuri Jeff

