Author: Haven Huong Nguyen

Customer behavior is becoming more fluid, less predictable and harder to serve with traditional marketing approaches. Journeys don’t follow clean paths, intent shifts quickly and static segmentation often misses the moment. In this CommerceNext webinar, ThredUp, Artisant Lane Furniture and Aampe explored how agentic AI is changing the way brands approach personalization, how teams are rethinking execution and what it really takes to make these systems work in practice. What We Covered: Segmentation Is Losing Precision Real-Time Decisioning at the Individual Level A Shift in How Marketers Spend Their Time What Readiness Actually Looks Like Measuring Impact Beyond Immediate Conversions Speakers: Kristen Brophy,