Author: Haven Huong Nguyen

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Where to Go Next: Global Growth Strategies in a Shifting Landscape

Tariffs continue to shift, supply chains remain unpredictable and customer expectations vary dramatically by market. At the same time, brands are under pressure to grow, diversify revenue streams and reach new consumers faster than ever before. In the latest CommerceNext webinar, leaders from U Beauty, Vuori and ESW shared how they are approaching international expansion today. The conversation focused on operational readiness, profitability, brand integrity and adaptation to a rapidly changing global landscape. What We Covered: Global Expansion Requires a Different Playbook Today Market Selection Is About More Than Demand Localization and Brand Awareness Drive Growth Operational Readiness Determines Long-Term Success Protecting Brand

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CommerceNext Webinar

Beyond Guesswork: How Agentic AI Unlocks Marketing Decisioning

Customer behavior is becoming more fluid, less predictable and harder to serve with traditional marketing approaches. Journeys don’t follow clean paths, intent shifts quickly and static segmentation often misses the moment. In this CommerceNext webinar, ThredUp, Artisant Lane Furniture and Aampe explored how agentic AI is changing the way brands approach personalization, how teams are rethinking execution and what it really takes to make these systems work in practice. What We Covered: Segmentation Is Losing Precision Real-Time Decisioning at the Individual Level A Shift in How Marketers Spend Their Time What Readiness Actually Looks Like Measuring Impact Beyond Immediate Conversions Speakers: Kristen Brophy,

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