Author: Jenna Shaps

Welcome to the age of agentic commerce, where intelligent assistants are reshaping how consumers discover, evaluate and purchase products online. In this CommerceNext webinar, leaders from Viome, Full Glass Wine Co., Daydream and iAdvize came together to explore how this new model is transforming ecommerce from passive browsing to proactive buying—and what brands must do now to stay ahead. What We Learned: AI shopping assistants are becoming the new storefront, and retailers need to adapt fast. “Browse and hope” is being replaced by “shop for me” expectations. Clean, structured data is critical for surfacing products in agent-driven journeys. Visual, conversational experiences outperform static

With confusing funnels and conflicting metrics, performance marketing often feels like a guessing game. In this CommerceNext webinar, leaders from Catalyst Brands, JEGS, TickPick and RTB House came together to separate myth from reality and reveal the strategies that actually drive incremental growth. What We Learned: Attribution isn’t incrementality. True performance comes from measuring impact, not just credit. Broken tags and messy product feeds can quietly tank campaign performance without warning. Performance plateaus are signals to evolve your tech stack, not signs to scale back. More partners can mean more scale if each brings something different to the table. Maximizing conversions is just

At the 2025 CommerceNext Growth Show, two standout sessions put Gen Z students and professionals in the spotlight, as they shared how this generation shops, what influences their decisions and what earns their long-term loyalty. WHAT WE LEARNED: How Gen Z Discovers and Researches Products Gen Z’s Shopping Preferences & Brand Loyalty Gen Z’s Non-Negotiables Gen Z in the Workforce Their Advice to Brands and Employers   How Gen Z Discovers and Researches Products For Gen Z, social media isn’t just entertainment; it’s where product discovery happens. Platforms like TikTok and Instagram are their go-to sources for finding what’s new and next. Influencers