Author: Jenna Shaps

Gen Z expects brands to be relevant, transparent, and culturally in tune. So much so, that the most effective Gen Z marketing strategies prioritize community-led experiences, creator partnerships roothed in authenticity and value-driven storytelling.  Here are five brands from CommerceNext’s community of retail leaders that are winning with Gen Z – including Glossier, e.l.f. Beauty, Aerie, Rhode and Nike. With Gen Z’s global spending power projected to reach $12 trillion by 2030, here’s how you can embrace modern retail strategy to appeal to the new customer.   1. Glossier’s Community as Content Co-Creators Glossier’s Gen Z brand marketing succeeds because it was built

Mother’s Day presents a valuable opportunity for brands to connect with millions of consumers across the United States. On average, consumers spend about $259 each year on Mother’s Day. With spending at near-record levels, brands must align their campaigns with emerging consumer trends to maximize engagement and sales. The Power of Customer-Centric Storytelling Storytelling remains a key driver of emotional engagement during holidays like Mother’s Day. Shoppers increasingly seek gifts that feel personal and meaningful, making user-generated content and real-life stories especially impactful. Recent research shows that storytelling can increase conversion rates by up to 30%. Additionally, 64% of consumers say stories help

CommerceNext gathers insights from top retail leaders like Sephora on how to stand out in a competitive landscape: personalization, inclusivity and seamless omnichannel experiences are must-haves. We break down Sephora’s marketing strategy below.  Sephora Empowers Customers With Educational and Inspiring Digital Content At the core of Sephora’s marketing strategy is a mission to empower individuals through inclusive, innovative and high-quality beauty experiences. Every brand experience reflects this, starting with their tailored social media content: tutorials on YouTube, trending content on TikTok, polished visuals on Instagram and conversations with customers on X (Twitter).  Across industries, 80% of users prefer watching a video, while only