Author: Vanessa Dang

What to Expect From Shoptalk Fall 2025

Vanessa Dang August 6, 2025

If you missed Shoptalk Spring, you’re likely asking: was it worth it and is Shoptalk Fall? With AI, personalization and evolving customer journeys reshaping retail, it’s hard to know where to focus first. Shoptalk Chicago 2025 is one of many stages for retail innovation. If you’re planning your event calendar, here’s what to expect, how to get the most from attending and how other industry events like CommerceNext compare. Shoptalk Fall is about Practical, Growth-Driven Strategy (Shoptalk) While Shoptalk Spring focused on retail trends and industry shifts, Shoptalk Fall (themed “Retail’s Power Players. One Critical Moment”) emphasizes decisive action in a volatile

Inside Estee Lauder’s Winning Marketing Strategy

Vanessa Dang July 29, 2025

At our annual NYC conference, top retail marketers reveal how they stay ahead. Estée Lauder, a consistent presence, proves legacy doesn’t mean stagnation. They blend core brand identity, modern storytelling and cutting-edge tech to create emotional, effective marketing that moves at culture’s speed. Here’s how Estée Lauder remains iconic and relevant despite being an 80 year old brand. Micro-Storytelling: Maintaining Brand Identity with Every Decision Micro-storytelling distills a company’s narrative to its core, conveying a brand’s essence in a single image, sentence or video clip. It grabs attention and leaves a lasting impression. Estée Lauder’s micro-stories stem from its founder’s legacy: the

5 Omnichannel Retailing Examples that Drive Results

Vanessa Dang May 7, 2025

CommerceNext brings insider insights from retail and ecommerce experts on how to unify digital and physical experiences. According to a Harvard Business Review study, customers who use multiple channels spend 10% more online than those who shop using a single channel, making it clear that omnichannel is essential for growth. We’ll share top omnichannel retail examples and the technologies driving their success. Beauty & Cosmetics Sephora Skyrockets Sales with Inclusive Customer Profiles Sephora sets the beauty industry’s gold standard for omnichannel. Since 2010, the app has unified online and offline behavior into one profile, boosting loyalty and driving cross-channel sales with personalized rewards.

How Big Data in Retail Is Transforming the Industry

Vanessa Dang March 27, 2025

How Big Data in Retail Is Transforming the Industry CommerceNext gathers insights from top retail leaders each year, giving us a front-row seat to how tech is shaping the industry. Big data is no longer a competitive advantage; it is the foundation of modern retail. AI-driven analytics power personalization, while real-time inventory management cuts costs and boosts efficiency. This article covers key implementation challenges and winning strategies from leading brands. Big Data Means Faster Decision-Making for Retailers By automating data analysis and leveraging new technology, retailers can make faster, smarter decisions that optimize inventory, personalize marketing and enhance customer experiences. Quantum computing,

5 Cutting-Edge Technology Trends in Retail

The Top 5 Emerging Technologies in Retail

Vanessa Dang March 5, 2025

Keeping up with retail technology trends means learning what’s working today and adapting it to your brand. At CommerceNext, we learn from hundreds of retail brands each year, and we’ve identified five emerging technologies reshaping retail for 2025. Here’s how to integrate them into your business. Sustainability-Focused Retail Technology Sustainability continues to be a priority, pushing brands to partner with new technology in retail and develop global impact programs. Patagonia’s “Worn Wear” initiative promotes sustainability by letting customers trade used gear for credit. Similar campaigns include Lululemon’s “Like New,” The North Face’s “Clothes The Loop” and REI’s “Used Gear.” Startup Trashie offers

Pride Month Webinar—LGBTQ+ Issues In Ecommerce & The Workplace

Vanessa Dang June 16, 2021

In our recent webinar, LGBTQ+ Issues in Ecommerce & the Workplace, Kate Delhagen, (Founder of Oregon Sports Angels) led a discussion on how companies can expand their awareness on LGBTQ+ issues and how equality can be further strengthened both in and outside of the workplace. Delhagen was joined by Jim Hilt (President of Shutterfly), Myke Mansberger (VP Head of People at Bombas) and Doug Jensen (SVP Go-to-Market Analytics & Activation and Learning Center of Excellence of Estée Lauder). Read the recap below or watch the replay here. PANEL DISCUSSION WITH Q+A CELEBRATING PRIDE MONTH IN ECOMMERCE & RETAIL The conversation opens with

Personalized Messaging Matters: Strategies For Connecting With Consumers

Vanessa Dang May 20, 2021

In our latest webinar, Personalized Messaging Matters: Strategies for Connecting with Consumers, Allen Levy (CEO of Alchemy Worx) presented on why personalized messaging matters and shared strategies to further connect with customers. Levy was later joined by Christine Monaghan, VP Digital of Astral Brands, Bobby Missry, Director of eCommerce at AS Beauty and Emily Cult, CEO of Cover FX (fmr) to discuss why message testing is critical, as well as how to utilize messaging to both keep existing customers in the buying cycle and bring past customers back into the fold. You can read the recap below or watch the replay here. SESSION