CommerceNext Insights

From Gen Z to Alpha: Redefining Acquisition for Emerging Audiences

Corey Peters August 25, 2025

At the 2025 CommerceNext Growth Show, a dynamic panel, From Gen Z to Alpha: Redefining Acquisition for Emerging Audiences, brought together retail and marketing leaders from COS, Reformation, Walmart and RRD. The group explored what it takes to connect with today’s youngest and most influential shoppers: Gen Z and the emerging Alpha generation. What this session covered: How Gen Z Is Reshaping the Funnel The Influence of Creators and the Rise of the Creator Economy Using AI Without Losing Trust Crafting Authentic Brand Values Why Gen Z Loves Traditional Touchpoints How Gen Z Is Reshaping the Funnel If there’s one thing that

Top 5 Reasons to Attend the CommerceNext Post-Purchase Forum

Corey Peters August 18, 2025

CommerceNext’s Post-Purchase Forum, held at Tapestry’s HQ in NYC on October 15th, offers retailers a valuable opportunity to gain actionable insights, build connections and uplevel their skills, in an intimate, closed-door event. Check out our top 5 reasons to attend, and apply today to join us. 1. Learn Real Strategies to Help You Drive Post-Purchase Success Skip the fluff and the theoretics. The Post-Purchase Forum brings bold, unfiltered keynotes and panels that dive into the real drivers of post-purchase success. You’ll leave inspired with new ideas to bring back to your business, while learning from leaders who are successfully navigating the challenges of

CommerceNext Steps Part 2: Top Takeaways from the 2025 Growth Show

Corey Peters August 8, 2025

At the 2025 CommerceNext Growth Show, we asked our speakers to distill their advice into clear, actionable takeaways: CommerceNext Steps. In this second edition, we’re sharing even more insights from our breakout sessions that move beyond the big ideas—offering practical strategies to drive real-world impact. Explore each day’s theme and gain strategies to help you lead through today’s most urgent retail challenges. DAY 1: The Future of Customer Experiences Minimizing the Tradeoff: Balancing Retail Media ROI with a Seamless Brand Experience Communication is key. Your ecommerce search engine and ad tech must communicate with each other. Relevance drives incremental revenue. Relevance fuels both

Agentic Commerce: The New Era of AI-Powered Shopping Experiences

Jenna Shaps August 7, 2025

Welcome to the age of agentic commerce, where intelligent assistants are reshaping how consumers discover, evaluate and purchase products online. In this CommerceNext webinar, leaders from Viome, Full Glass Wine Co., Daydream and iAdvize came together to explore how this new model is transforming ecommerce from passive browsing to proactive buying—and what brands must do now to stay ahead. What We Learned: AI shopping assistants are becoming the new storefront, and retailers need to adapt fast. “Browse and hope” is being replaced by “shop for me” expectations. Clean, structured data is critical for surfacing products in agent-driven journeys. Visual, conversational experiences outperform static

Triple Threat Strategy: Unlocking Incrementality, Creative and AI for Competitive Advantage

Corey Peters August 7, 2025

One of the standout sessions at the 2025 CommerceNext Growth Show was the keynote, “Triple Threat Strategy: Unlocking Incrementality, Creative, and AI for Competitive Advantage.” The session featured Avinash Kaushik, a globally respected expert in data-driven marketing and leader of Brand Strategy & Marketing Transformation at Tapestry, in conversation with Pooja Chandiramani of Coach. Together, they unpacked how brands can thrive by marrying AI, creative excellence and incrementality into a single cohesive strategy. This session covered: The three buckets of AI adoption Why HR (not just tech) is key to AI transformation How AI search is reshaping the consumer journey The power of

What to Expect From Shoptalk Fall 2025

Vanessa Dang August 6, 2025

If you missed Shoptalk Spring, you’re likely asking: was it worth it and is Shoptalk Fall? With AI, personalization and evolving customer journeys reshaping retail, it’s hard to know where to focus first. Shoptalk Chicago 2025 is one of many stages for retail innovation. If you’re planning your event calendar, here’s what to expect, how to get the most from attending and how other industry events like CommerceNext compare. Shoptalk Fall is about Practical, Growth-Driven Strategy (Shoptalk) While Shoptalk Spring focused on retail trends and industry shifts, Shoptalk Fall (themed “Retail’s Power Players. One Critical Moment”) emphasizes decisive action in a volatile

The Secret Behind Sephora’s Successful Marketing Strategy

Jenna Shaps August 6, 2025

CommerceNext gathers insights from top retail leaders like Sephora on how to stand out in a competitive landscape: personalization, inclusivity and seamless omnichannel experiences are must-haves. We break down Sephora’s marketing strategy below. Sephora Empowers Customers With Educational and Inspiring Digital Content At the core of Sephora’s marketing strategy is a mission to empower individuals through inclusive, innovative and high-quality beauty experiences. Every brand experience reflects this, starting with their tailored social media content: tutorials on YouTube, trending content on TikTok, polished visuals on Instagram and conversations with customers on X (Twitter). Across industries, 80% of users prefer watching a video, while only

Kendra Scott’s AI-First Commerce Revolution: Cracking the Code on AI Revenue Generation

Corey Peters August 6, 2025

Under the leadership of Kamanasish Kundu, SVP of Digital & E-commerce, Kendra Scott unlocked a new frontier in digital retail: an AI strategy designed not just to save money, but to drive revenue. The results are staggering: a 6x conversion lift, 9x engagement lift and a blueprint for how conversational AI can move from a support expense to a frontline sales engine. Read on to learn how Kendra Scott’s partnership with iAdvize redefined what AI means for commerce, and why others risk leaving millions on the table if they don’t follow suit. From Cost Center to Revenue Driver The traditional AI playbook is

Inside Estee Lauder’s Winning Marketing Strategy

Vanessa Dang July 29, 2025

At our annual NYC conference, top retail marketers reveal how they stay ahead. Estée Lauder, a consistent presence, proves legacy doesn’t mean stagnation. They blend core brand identity, modern storytelling and cutting-edge tech to create emotional, effective marketing that moves at culture’s speed. Here’s how Estée Lauder remains iconic and relevant despite being an 80 year old brand. Micro-Storytelling: Maintaining Brand Identity with Every Decision Micro-storytelling distills a company’s narrative to its core, conveying a brand’s essence in a single image, sentence or video clip. It grabs attention and leaves a lasting impression. Estée Lauder’s micro-stories stem from its founder’s legacy: the

The 6 Most Important Gen Z Shopping Habits for Retail Brands

Corey Peters July 28, 2025

6 Gen Z Shopping Habits Shaping Retail Trends Gen Z’s shopping habits were a popular topic at this year’s CommerceNext Growth Show, highlighting how they discover, compare and buy products all at once, often while scrolling social media. Their expectations are high, attention spans short and loyalty tough to earn, but brands that get it right see big rewards. Catch the replay of the CommerceNext panel “From Gen Z to Alpha: Redefining Acquisition for Emerging Audiences” here, and read on for more insights on how this generation is reshaping retail. Gen Z Behaviors & Characteristics Gen Z, born roughly between 1997 and 2012,

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