Cyber Five broke records, but now that we’re well into December, retail leaders are focused on what those early indicators actually mean for the remainder of the season, as well as the year ahead. Below is a consolidated perspective, integrating publicly sourced data from Adobe Analytics, the National Retail Federation (NRF), CNN, Forbes and other major outlets. 1. Record Participation Was a Confidence Signal, Not a Full-Season Forecast According to NRF, 202.9 million U.S. consumers participated in the five-day shopping period, the highest level since NRF began tracking the metric in 2017 and well above projections of 186.9 million. This early surge supported