CommerceNext Insights

Using Personalization to Drive Ecommerce Growth

Ali Tyler May 24, 2023

Consumers have countless options at their fingertips, so capturing and retaining their attention has become increasingly challenging. However, personalization offers a solution to this predicament. By customizing your approach to meet individual needs, you can set your brand apart, foster loyalty, and ultimately fuel your business’s growth. This webinar aimed to delve into the most up-to-date trends and effective strategies for creating personalized experiences that not only drive growth but also cultivate enduring customer relationships. The presentation was lead by Marylin Montoya, VP of Marketing at AB Tasty who shared tips for creating a customized experience for customers. Accompanying her on the panel

Collect to Convert: Leveraging Customer Data for Elevated Experiences

Ali Tyler May 12, 2023

In today’s highly competitive market, creating a memorable and personalized customer experience is crucial to driving conversions and building brand loyalty. But how do you collect and use the right customer data to make this happen? In our latest webinar, we explored the power of consumer-consented data and learned from Allison Kelly, Chief Revenue Officer at Digioh, how it can help turn website visitors into loyal customers. She was joined by a panel of executives from Smith & Noble, VF Corp and Pacsun as they discussed key strategies for collecting and leveraging this valuable data to create a concierge shopping experience that keeps customers

Which Brand Launched Its Business Turnaround With an Apology?

Ali Tyler April 26, 2023

Domino’s Did With Its “We’re Sorry For Sucking” Campaign In 2009, Domino’s Pizza launched a campaign called “We’re Sorry for Sucking” in response to years of negative feedback and criticism about the quality of its pizza. The campaign featured TV commercials, print ads and online videos in which Domino’s executives read actual customer complaints about the pizza and promised to make changes to improve it. This campaign was a turning point for Domino’s and demonstrated the power of transparency and honesty in brand messaging. This campaign catalyzed Domino’s turnaround, which took the company from $3 to $300 per share. And that was just

Cracking the Code to the Ultimate Shopping Experience

Ali Tyler April 6, 2023

Are you looking to take your business to the next level? In today’s digital age, delivering a shopping experience that rivals or even surpasses the in-person experience can be the difference between an average year and a great one. During the most recent CN webinar, we asked Genevieve Haldeman from Cloudinary to share her advice for making the customer shopping experience as seamless as possible. She was joined by a panel of senior-level executives from GoPro, Ulta and FTD who discussed their own strategies for creating an effective online shopping experience. WHAT WE LEARNED: Optimization of various features can increase likelihood of purchase. Personalization

Retail Media Network Definition and Why It Matters

Katja Teichmann March 10, 2023

Retail media networks are advertising platforms hosted on retail websites and online marketplaces. Brands like Walmart, CVS and Amazon all offer retail media networks, allowing advertisers like Mars and TOMS to reach consumers more directly. At CommerceNext, we learn directly from these brands and others at our annual conference, and we’ll walk you through what a retail media network is, why it matters and how to integrate one into your digital advertising strategy. Retail Media Network Definition What is a retail media network? It’s a digital ad platform hosted on a retailer’s website. Schmidt’s Aluminum-Free Vegan Deodorant advertises on Amazon’s homepage. There

Sustainability Marketing: 5 Lessons from Tapestry, Patagonia, Clorox and More

Maeve Billings March 1, 2023

With Earth Day 2023 approaching fast, businesses have never had a better time to showcase their commitment to sustainability. A recent report released by First Insight and the Baker Retailing Center at the Wharton School of the University of Pennsylvania has revealed that there is a significant gap between the perceptions and preferences of consumers and senior retail executives regarding sustainable shopping. The report was based on a survey of consumers and senior retail executives to compare their views on sustainable products, shopping formats and the factors driving sustainable purchase decisions. The survey found that consumers across all generations are now more willing

Three Ways to Improve your Ecommerce Loyalty Program

Ali Tyler January 30, 2023

In 2022, two thirds of retailers focused on building out their loyalty programs as one of their most critical retention strategies. If you don’t already have a program launched, you’re already behind. But don’t worry, here’s some help from the loyalty pros. In the latest CN webinar, we asked Gautam Kanumuru, Co-Founder and CEO of Yogi, to share his knowledge about the importance of customer loyalty and what retailers can do to improve marketing their product. Then, a panel of senior-level executives from Hanky Panky, FGX International and Ten Thousand discussed different methods of gaining consumer loyalty and offered advice for creating a

4 Ways to Use ChatGPT to Boost Your Ecommerce Growth

Maeve Billings January 23, 2023

Ecommerce has come a long way since the early days of online shopping. Today, customers have access to a wide range of products and services at their fingertips and can make purchases with just a few clicks. However, with the rise of online shopping also comes an increase in customer expectations. People want quick and easy access to information, as well as personalized recommendations and support. This is where ChatGPT comes in. In this blog, we will explain what ChatGPT is and how you can use it to revolutionize your brand’s ecommerce experience. However, we believe the best way to describe the platform

CommerceNext Team at CN 2022 Ecommerce Conference

CommerceNext Announces Majority Investment From CloserStill Media

Katja Teichmann January 16, 2023

NEW YORK, NEW YORK, JANUARY 16, 2023 – CommerceNext, the leading U.S. ecommerce conference and community, today announced a majority investment from CloserStill Media, the producer of market-leading business events, exhibitions and conferences. “Joining forces with CloserStill gives CommerceNext the resources to deliver even more amazing conferences and events for our growing community of ecommerce executives,” said CommerceNext co-founders Scott Silverman, Veronika Sonsev and Allan Dick. “We look forward to tapping into CloserStill Media’s deep experience in delivering best-in-class business conferences to bring more value to the CommerceNext community. CommerceNext produces highly-rated ecommerce conferences and events including its annual summit, The

Top 5 Happenings at the NRF Big Show

Rachel Reardon December 19, 2022

The NRF Big Show is one of the biggest events for the retail community, and it’s back in 2023. Over the course of three days, attendees will have access to 175+ sessions, 350+ speakers and 800+ exhibitors. It is sure to be an amazing experience for networking and learning the newest trends in the retail industry. In case you’re not sure what to take advantage of at the NRF Big Show, we rounded up the five key happenings we think you should look out for to optimize your experience! 1. Consumer Product Showcase NRF’s Consumer Product Showcase is a new event that will

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