CommerceNext Insights

The Right Insights: The Key to Improving Site Experience

Amelia Poling August 3, 2021

Making data-driven changes to your ecommerce site will build the most accessible and effective ecommerce experience for your customers. But, demands for privacy and security from your customers mean finding new ways to access their data. In a recent webinar hosted by CommerceNext, we heard from Sarah Schultz (AVP – Ecommerce Product Management & Web Operations, Ann Taylor), Matt Powell, (Chief Technology Officer, FTD) Stephanie Urban (VP eCommerce, Urban Digital) and Kirsten Newbold Knipp (CMO, FullStory) on how to make this all happen. Watch the replay here or read the recap below. FullStory Presentation: What’s Driving Customers To Jump Ship In a customer survey

Adapting Advertising Strategies to Meet Growing Privacy Needs

Katja Teichmann July 23, 2021

With privacy measures doubling down to meet consumers’ increasing needs, our advertising strategies are going to need to adapt. Luckily, our latest webinar covered the best practices your brand can use to both prepare for a cookieless world and improve your advertising strategies while still reaching your target audience. We’re breaking down what Gary Burtka (VP US Operations, RTB House), Suruchi Shukla (VP of Omnichannel Growth Marketing, Tailored Brands), Loren Simon (Chief Revenue Officer, American Giant) and Leslie Burthey (VP of Marketing, GoodRx) had to say on the topic. Watch the replay here or read the recap below. [PRESENTATION] We all need

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Personalized Engagement — How to Stop Frustrating Your Customers

Amelia Poling July 7, 2021

The CommerceNext webinar, “Personalized Engagement—How to Stop Frustrating Your Customers,” began with a presentation from Ehren Maedge (GM – North America, MoEngage) about the personalization of messages and engagement for customers. Next, Maedge was joined for a detailed discussion on best practices for personalization by John Yesko (Senior Director, Head of User Experience & Service Design, Walgreens), Jenna Posner(VP of Digital, SNIPES) and Jeff Gerstel (CMO, B&H Photo Video). Read the recap here or watch the replay. [PRESENTATION] MoEngage On Current Personalization Trends Personalization begins with understanding your customers. MoEngage conducted a research survey to acquire a “360-degree view of [the] customer,” including how

Campaigns We Love Series: Having Pride In Your Brand

Rachel Klein June 25, 2021

Having Pride In Your Brand Every time we talk about cause marketing with our panels, the emphasis inevitably boils down to: “make sure it feels authentic to the consumer” and “choose a cause true to your core company values.” It’s incredibly difficult to check both these boxes completely and in a natural-feeling way for consumers, but Bombas is the gold medalist of cause marketing—especially this month. A little about Bombas: Cause to the core. Aiding people experiencing homelessness is Bombas’s core mission—they also happen to make some of the best socks on the market. Since its inception in 2013, one pair of

Brands Highlighting Social Issues The Right Way

Katja Teichmann June 25, 2021

What’s the best way for a brand to genuinely and authentically highlight social issues? With more and more (young) consumers not only expecting brands to take a stance but choosing to support those who do over those who don’t, retailers and DTC brands are finding causes relevant to their community without looking like they’re just trying to appeal to the masses. If you needed some convincing, these stats highlight the importance of company values and consumer support: Fifty one percent of Gen Z consumers will make sure a company aligns with their values before purchasing from them. According to the NRF, Gen Zers

Storytelling With Video for Deeper Customer Engagement

Amelia Poling June 22, 2021

In the CommerceNext hosted webinar, “Storytelling with Video for Deeper Customer Engagement,” Priya Shah, Co-Founder at Oracle Sauce Video, presented on recent trends and best practices for video creation. Then, a panel joined for a discussion about video in ecommerce with speakers from Walmart and RevZilla. Read the recap here or watch the replay. Sauce Video Priya Shah knows that using video in marketing for ecommerce brands can “really help to entice, engage and inspire” customers. And, when used effectively, it can also increase the ever-important brand trust. Any marketing or brand video should include the communities that consumers recognize, including customers, employees

Pride Month Webinar—LGBTQ+ Issues In Ecommerce & The Workplace

Vanessa Dang June 16, 2021

In our recent webinar, LGBTQ+ Issues in Ecommerce & the Workplace, Kate Delhagen, (Founder of Oregon Sports Angels) led a discussion on how companies can expand their awareness on LGBTQ+ issues and how equality can be further strengthened both in and outside of the workplace. Delhagen was joined by Jim Hilt (President of Shutterfly), Myke Mansberger (VP Head of People at Bombas) and Doug Jensen (SVP Go-to-Market Analytics & Activation and Learning Center of Excellence of Estée Lauder). Read the recap below or watch the replay here. PANEL DISCUSSION WITH Q+A CELEBRATING PRIDE MONTH IN ECOMMERCE & RETAIL The conversation opens with

Experiential Ecommerce: The Key to Winning the New Digital Consumer

Amelia Poling June 9, 2021

Our latest webinar, “Experiential Ecommerce: The Key to Winning the New Digital Consumer,” first featured an interview with Raj De Datta (CEO and Co-Founder of Bloomreach) on his new book, The Digital Seeker: A Guide for Teams to Build Winning Experiences. Next, a panel of expert retailers discussed best practices for the creation of personalized digital experiences for their customers. Read the recap here or watch the replay. The Digital Seeker Raj De Datta believes that appealing to the consumer that he defines as the “digital seeker” makes the difference in how the winners win and the losers lose in ecommerce. In accessing

Elevating Customer Experience for Ecommerce Growth

Katja Teichmann June 7, 2021

In our latest webinar, Elevating Customer Experience for Ecommerce Growth, our panelists discussed best practices for CX, including personalization, efficiency and using AI and machine learning to scale service. Julia Whatley, Strategic Partner Manager at Gorgias gave a presentation on improving first response times and was then joined by Matt Gehring (GM of Ecommerce at Everlane), Alexandria Collis (Director of Customer Experience at Princess Polly) and Noora Tirkkonen (Vice President – Customer Experience, Strategy & Distribution at Joybird) for the discussion. Read the recap below or watch the replay here. PRESENTATION With more and more customers shopping through websites and social media, Gorgias

Stop Asian Hate: How To Avoid Racial Stereotypes in Marketing

Katja Teichmann May 26, 2021

With May being Asian American and Pacific Islander Heritage Month, we wanted to take a moment to stand in solidarity with our Asian community members and host a webinar discussion on how to avoid racial stereotypes in marketing. Marketing has always been a powerful storytelling vehicle and, as those storytellers, we need to recognize our roles in helping shape the perception of Asian Americans throughout the retail industry. In this webinar, “Stop Asian Hate: How to Avoid Racial Stereotypes in Marketing,” Gordon Ho (Principal, CMO & President at Xpertainment and Board Member at Coalition of Asian Pacifics in Entertainment (CAPE)), Ekta Chopra (Chief

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