CommerceNext Insights

Marketing Attribution In Support Of A Full-Funnel Strategy

Katja Teichmann March 15, 2021

In our latest webinar, Marketing Attribution in Support of a Full-Funnel Strategy, Martin Šimo, Former CMO and Current CDP Principle at Bloomreach presented ways to mature your attribution and prepare for the death of cookies. Afterwards, he was joined by Kelley Sternhagen, VP, eCommerce, Marketing Analytics & Strategy at Cost Plus World Market, Geoff Sanders, CMO at Firstleaf and Houman Akhavan, CMO at CarParts.com for a panel discussion on marketing attribution best practices. Read the recap below and watch the replay here. SESSION RECAP Maturing Your Attribution Level Without Cookies Simo’s presentation focused mainly on the five attribution levels to help us calibrate

Using Search to Improve Ecommerce and Own the Customer Journey

Katja Teichmann March 8, 2021

Owning the customer journey is key to cultivating loyalty and retention, yet it seems to be difficult for brands who are competing with marketplaces and third-party retailers to keep customers on their websites. In our latest webinar Improving Ecommerce and Owning the Customer Journey, Lee Zucker, Head of CPG and DTC Industries at Yext, presented on the new customer journey shaped by Covid-19. Afterwards, he was joined by Nick Antoniades, Vice President, CRM and Analytics at Ashley Stewart, Vivian Chang, VP Growth at Clorox DTC and Stacey Eddy, Director, eCommerce at KEEN Footwear for a panel discussion. Read the recap below and watch

Create Meaningful Shopper Experiences With Digital Innovations

Katja Teichmann March 1, 2021

Brands are always looking to create meaningful connections with people. But, it can be a complicated endeavor—it requires understanding intent in the moment, personalized navigation, search and recommendations or offers. In our latest webinar What Makes Creating Meaningful Experiences for Your Shoppers So Hard?, Gaetan Gachet, Chief Strategy Officer at Algolia presented on what shoppers are looking for and how to improve their experience using AI. His presentation was followed by a panel with Chris Hardisty, SVP Ecommerce at Clarks, Kristin Smith, SVP Digital at Hanna Andersson and Alex Richardson, Chief Technology and Digital Officer at Frederic Fekkai Brands. Read the full webinar’s

Session Recap: The Untapped ROI of Caring Post Sale

Katja Teichmann February 19, 2021

The stress and uncertainty of Covid-19 makes caring for customers more important than ever. In the session The Untapped ROI of Caring Post Sale, Ethan Bourland, Business Developer at Shipup and Jeoffrey Jouannet, VP Care & Retention at Japhy discussed best practices and benefits of post sale customer service. Watch the full session on our Youtube Channel or read the recap below. SESSION RECAP Caring for your customers is critical for retention, but it must be genuine. Since competition is always fierce and customers have their pick of where to buy, crafting a post-purchase experience that nurtures and builds confidence in a brand

Session Recap: Why Marketing Needs To Own The Customer Journey

Katja Teichmann February 19, 2021

With more places for customers to engage with your brand than ever before, the customer journey has never been so important. In the session Why Marketing Needs To Own The Customer Journey, Stefan Nandzik (SVP, Brand Experience at Signifyd) and Emily Culp (CEO at CoverFX) discuss why the marketing organization needs to own the entire customer journey and how to make those changes. Watch the full session on our Youtube Channel. SESSION RECAP The world changed quite a bit in 2020. Covid-19 disrupted retail and accelerated the digital transformation trend in consumer behavior. The industry figured out quickly how to pivot in-store strategies

Meet TV, Your Next Performance Channel

Todd Leonard January 4, 2021

We’ve all heard it before: TV is good for branding and delivering mass reach, but it’s expensive, hard to measure and the audience is shrinking. We want to set the record straight on some common misconceptions about TV advertising and how TV can operate with the speed, accountability and precision of digital. While we’ll start to scratch the surface in this post, be sure to join us for our session on January 20th at 3:15pm ET with Robert Tas, Chief Growth Officer at 1-800-Flowers. He’ll be joined by Simulmedia CEO, Dave Morgan, to discuss how TV can target with precision to reach new

Cyber Week And The New Customer Experience

Katja Teichmann December 14, 2020

We have seen time and time again how Covid-19 has impacted retail in 2020. As marketers, we shifted our strategies and adapted to new circumstances. Preparing for Cyber Week was no different, as Covid-19 limited foot traffic in stores, drove up ecommerce demand which in turn caused shipping delays and generally impacted people’s spending habits. Additionally, companies had to tailor their customer experiences to meet both Covid-19 regulations and the changing needs of their customers. In our latest webinar, “Cyber Week Recap: Lessons Learned and Advice for 2021” CommerceNext Co-Founder Veronika Sonsev was joined by Jason Goldberg (Chief Commerce Strategy Officer, Publicis Communications),

Consumers Are Open To New Brands: What This Means For The Consumer Landscape And Marketers

Jennifer Novick July 13, 2020

Over the last three months, the consumer landscape has changed dramatically as people have taken up new ways to learn, work, entertain themselves, procure essentials and non-essentials, connect with others, and increase wellness while at home. Panic buying behavior that was reactionary has become more subdued as stores innovate to meet today’s climate. Sentiment in the U.S. is mixed, with many consumers unsure of the future and others picking up discretionary spending. The “new normal” is being referred to as the “next normal,” but it’s all becoming more “normal.” Every brand is dealing with a consumer who is in a very new state

The Attribution Challenge: Why Your Conversion Counts From Ad Platforms Don’t Match Your Analytics

Michelle Spagnoli March 12, 2020

You pull together reports from all your advertising platforms (e.g., Facebook, Google Ads, your DSP, etc.) and add up the conversions, only to find that the total number is triple what you’re seeing in your analytics solution or ecommerce back-end. Sound familiar? Here’s why conversion counts are inflated To better understand why conversion counts are inflated, let’s look at an example user conversion path for “Dave” who is buying a razor from “Ron’s Razors.” 1. Dave conducts a Google Search for men’s razors. 2. He clicks on an ad from Ron’s Razors. 3. Dave is later retargeted by Ron’s Razors via AdRoll. 4.

How To Increase Conversion Rates On Amazon

Rachel Klein March 10, 2020

We don’t need to lament on the mighty, impenetrable ecommerce force that is Amazon. With 66% of product searches beginning on Amazon and 9 out of 10 customers conducting price checks on Amazon before buying, many retailers and brands are jumping into the Amazon marketplace to reach customers. But, a retailer’s relationship with Amazon and its Amazon customer experience is anything but plug-and-play. In other words, “it’s complicated” and you need to be proactive to increase conversion rates in order to drive sales on the platform. Take Dometic: the world’s largest manufacturer of mobile living products that sells in over 100 countries. In

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