CommerceNext Insights

How Dunkin Brews Success: Mastering Marketing with Digital Innovation & Fundamental Strategies

Corey Peters February 20, 2025

Dunkin’ has been a popular coffee chain for decades, evoking a sense of familiarity and nostalgia for millions of loyal customers. But staying on top in such a competitive industry requires more than great coffee and branding—it takes strategic innovation, bold marketing moves and a deep understanding of consumer behavior. Want to learn more about the top brands shaping the retail industry? Register for the 2025 CommerceNext Growth Show in NYC, June 24-26. 1. Social Media & Viral Engagement TikTok & Influencer Marketing: Dunkin’ has become a leading brand in influencer marketing. In 2020, the coffee chain had a highly successful collaboration with

How Target Circle Redefines Loyalty Programs with Personalization and Convenience

Corey Peters February 11, 2025

Learn all about innovations in retail at the 2025 CommerceNext Growth Show, June 24-26 in NYC. Gain invaluable insights on the latest trends, strategies and tips for success. Target Circle stands out as one of the largest and most recognized retail loyalty programs, boasting over 100 million users. Let’s explore how this program elevates the customer experience while fostering loyalty and driving business growth for Target. What You’ll Learn: How Target offers flexible options for Target Circle members Incentives and deals offered to Circle members The value of customer convenience throughout Target Circle The use of personalization within Circle Flexible Membership Options Target

2025 Digital Retail Forecast: Opportunities, Challenges and Strategies

Maria del Carmen Tume Saavedra February 10, 2025

In our latest webinar, we explored the trends, opportunities and challenges that will shape digital retail success in 2025. Sucharita Kodali, VP and Principal Analyst at Forrester Research, shared her expert insights and predictions for the year ahead, setting the stage for a dynamic panel discussion with retail leaders. Attendees gained actionable takeaways to stay ahead in the evolving digital landscape. What we learned: Takeaways from the 2024 holiday retail season The importance of mobile experience in retail Challenges for Chinese competitors in ecommerce How to adapt to new search behaviors The impact of tiktok shifts and tariff changes Speakers: Sucharita

Explore the Best of NYC During the 2025 CommerceNext Growth Show

Corey Peters February 8, 2025

Get ready for the retail, ecommerce, tech extravaganza of the year! The 2024 CommerceNext Growth Show is set to take place June 11-13, 2024, and what better place to host this spectacular event than the vibrant and electrifying city of New York! As you prepare for an enriching professional experience, why not seize the opportunity to explore the city’s cultural richness, delicious cuisine and thrilling activities? Here’s your ultimate guide to making the most of NYC during your visit this upcoming June.

Why Attend the 2025 CommerceNext Growth Show

Corey Peters January 17, 2025

The CommerceNext Growth Show is back in NYC this year from June 24 to 26! Let’s explore why CommerceNext is the community for digital, marketing and technology leaders to forge strong connections and drive success. Learn from 150+ leaders in 75+ sessions Learn directly from innovative and trailblazing executives redefining the retail landscape. Previous speakers include TikTok Shop, Walmart, Sephora, Skims and more. This year, even more top retailers are joining us for transformative keynotes, panels and in-depth sessions. Explore forward-thinking discussions on the most important topics driving retail and ecommerce. From AI-driven solutions and seamless omnichannel experiences to strategies for conversion growth

Cyber Week Recap: Lessons Learned and Advice for 2025

Maria del Carmen Tume Saavedra January 14, 2025

In our latest webinar, Jason “Retail Geek” Goldberg recapped Cyber 5 Weekend sales data and the trends shaping this Holiday season. He also shared a look at what’s coming in 2025. Retail leaders joined him to share their experiences, lessons from this year and tips for what’s next. Attendees learned simple and clear ideas to help them prepare for 2025. What we learned: The truth behind 2024’s holiday spending Challenges in the holiday season Key trends that are shaping the holiday season How Tailored Brands performed this holiday season Hanky Panky’s strategic holiday collaboration with Pantone Session AI’s Holiday Season Insights Speakers:

CommerceNext Announces CommerceXcellence 25 Leaders to Watch in 2025

Corey Peters January 6, 2025

Leaders from Coach, ULTA, Walmart, Sephora and American Eagle Outfitters Inc. Selected for Outstanding Leadership, Innovation and Impact NEW YORK, Jan. 6, 2025 — CommerceNext, a community, event series and conference for marketing, ecommerce and technology leaders at retail and direct-to-consumer brands, today announced the recipients of its CommerceXcellence Awards, honoring 25 leaders to watch in 2025. “We are proud and excited about this year’s CommerceXcellence honorees.” The award recipients are visionaries and leaders in the retail industry, selected by a committee of retail industry leaders for their outstanding leadership, innovation, growth and commitment to doing good. These accomplishments are particularly noteworthy given

Essential AI Insights for Retailers & Brands: Highlights from 2024

Maria del Carmen Tume Saavedra December 16, 2024

This year, AI went from a buzzword to a necessary tool retailers and brands implement into their marketing strategies to better connect with customers and drive innovation. Read on for top highlights from CommerceNext webinars; execs at brands like Forever 21, J. Crew, e.l.f. Beauty and more shared essential AI tips and tricks. For more insight into real AI implementations, make sure to register for our 2025 CommerceNext Growth Show, June 24-26 in NYC. Silent Signals: How AI Hears What Customers Don’t Say Key Takeaways: How AI is Transforming Ecommerce AI is reshaping ecommerce by enabling smarter, more personalized interactions. Tools like ChatGPT

Top 2024 Trends to Bring with You in 2025

Maeve Billings December 12, 2024

As we gear up for 2025, it’s essential to reflect on the strategies that propelled success in 2024 and determine how to carry these winning trends into the new year. From omnichannel mastery to AI-driven insights and collaborative innovation, here are the top trends that reshaped retail in 2024—and how you can leverage them for growth in 2025. Omnichannel Is Non-Negotiable Shoppers demand seamless experiences across every touchpoint. Gone are the days when customers tolerated disconnected online and in-store experiences. Now, brands must deliver integrated, convenient and personalized shopping journeys. Take Sephora and Lowe’s, for example. By placing customers at the heart of

Hot Topics and Vision for the 2025 CommerceNext Growth Show

Maeve Billings December 10, 2024

As we gear up for the 2025 CommerceNext Growth Show on June 24-26 in NYC, the focus is set on driving conversations around the transformative trends and strategies shaping retail. This year’s agenda promises to tackle both cutting-edge innovations and continuous industry challenges, providing attendees with the tools and insights needed to excel in our ever-evolving industry. Read on for a preview of a few topics poised to take center stage and register here to join the conversation. AI Transformation of Retail: Tactical Precision Meets Operational Innovation AI is no longer just a buzzword—it’s a cornerstone of modern retail. From automating tactical processes

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