Category: Marketing How-To

Today’s highest-performing stores operate as data-driven, experience-led growth engines that blend personalization, storytelling and service in ways digital channels alone cannot replicate. At CommerceNext, we study how the most innovative retailers are rethinking the in-store experience to drive loyalty, conversion and lifetime value. To dive deeper into the frameworks behind them, join us at the 2026 CommerceNext Growth Show, where leading brands share what’s delivering real ROI. 1. Personalize Offers Using Loyalty Identity & Store Context Personalization is often discussed as a digital or AI-only capability, but some of the most effective personalization happens inside the store. When a customer’s loyalty is recognized

Top Ecommerce Conferences to Attend in 2026 CommerceNext brings together top retail and DTC brands each year at the CommerceNext Growth Show. CommerceNext is the ecommerce conference of the year to take your growth potential to the next level. But if you can’t make it to the 2025 CommerceNext Growth Show, here are other top conferences with great opportunities for networking, learning and growth.  Don’t miss the chance to connect with top retail and ecommerce leaders at the 2025 CommerceNext Growth Show, happening June 24-26 in New York City. With 2,700+ attendees, 150+ expert speakers and unparalleled networking opportunities—you’ll gain actionable insights to

At CommerceNext, we focus on the trends shaping the future of modern retail, bringing together the most innovative minds in digital marketing and ecommerce to explore the strategies driving growth.  One standout development is the rapid rise of the secondary-market (resale) segment, a powerful new growth channel fueled by community engagement and omnichannel and digital innovation. We’ll examine how three platforms, eBay, The RealReal and Depop, are embracing key trends and deploying marketing and commerce innovations to stay ahead. eBay: Focusing on Community/Relationships As secondary retail marketplaces mature, community-building has emerged as one of the most powerful drivers of loyalty, trust and long-term growth—transforming

With customer acquisition costs at unprecedented highs, the real battleground for growth now lies beyond the checkout. Post-purchase presents an exciting opportunity: transform first-time buyers into loyal advocates by marrying smart tech, streamlined returns and memorable experiences that stick. Let’s examine the trends shaping post-purchase success and highlight leading retailers setting the standard today. Take these insights to the next level by applying for CommerceNext’s Post-Purchase Forum, October 15th in NYC.   Trends & Best Practices Shaping Post-Purchase  AI-Powered Personalization & Communication From tailored product recommendations to virtual shopping assistants, AI is transforming how brands engage with customers after a purchase. The 2024

CommerceNext gathers insights from top retail leaders like Sephora on how to stand out in a competitive landscape: personalization, inclusivity and seamless omnichannel experiences are must-haves. We break down Sephora’s marketing strategy below.  Sephora Empowers Customers With Educational and Inspiring Digital Content At the core of Sephora’s marketing strategy is a mission to empower individuals through inclusive, innovative and high-quality beauty experiences. Every brand experience reflects this, starting with their tailored social media content: tutorials on YouTube, trending content on TikTok, polished visuals on Instagram and conversations with customers on X (Twitter).  Across industries, 80% of users prefer watching a video, while only