Create Meaningful Shopper Experiences With Digital Innovations
Katja Teichmann
March 1, 2021
Brands are always looking to create meaningful connections with people. But, it can be a complicated endeavor—it requires understanding intent in the moment, personalized navigation, search and recommendations or offers. In our latest webinar What Makes Creating Meaningful Experiences for Your Shoppers So Hard?, Gaetan Gachet, Chief Strategy Officer at Algolia presented on what shoppers are looking for and how to improve their experience using AI. His presentation was followed by a panel with Chris Hardisty, SVP Ecommerce at Clarks, Kristin Smith, SVP Digital at Hanna Andersson and Alex Richardson, Chief Technology and Digital Officer at Frederic Fekkai Brands. Read the full webinar’s