Category: Marketing How-To

Campaigns We Love Series: Having Pride In Your Brand

Rachel Klein June 25, 2021

Having Pride In Your Brand Every time we talk about cause marketing with our panels, the emphasis inevitably boils down to: “make sure it feels authentic to the consumer” and “choose a cause true to your core company values.” It’s incredibly difficult to check both these boxes completely and in a natural-feeling way for consumers, but Bombas is the gold medalist of cause marketing—especially this month. A little about Bombas: Cause to the core. Aiding people experiencing homelessness is Bombas’s core mission—they also happen to make some of the best socks on the market. Since its inception in 2013, one pair of

Brands Highlighting Social Issues The Right Way

Katja Teichmann June 25, 2021

What’s the best way for a brand to genuinely and authentically highlight social issues? With more and more (young) consumers not only expecting brands to take a stance but choosing to support those who do over those who don’t, retailers and DTC brands are finding causes relevant to their community without looking like they’re just trying to appeal to the masses. If you needed some convincing, these stats highlight the importance of company values and consumer support: Fifty one percent of Gen Z consumers will make sure a company aligns with their values before purchasing from them. According to the NRF, Gen Zers

Storytelling With Video for Deeper Customer Engagement

Amelia Poling June 22, 2021

In the CommerceNext hosted webinar, “Storytelling with Video for Deeper Customer Engagement,” Priya Shah, Co-Founder at Oracle Sauce Video, presented on recent trends and best practices for video creation. Then, a panel joined for a discussion about video in ecommerce with speakers from Walmart and RevZilla. Read the recap here or watch the replay. Sauce Video Priya Shah knows that using video in marketing for ecommerce brands can “really help to entice, engage and inspire” customers. And, when used effectively, it can also increase the ever-important brand trust. Any marketing or brand video should include the communities that consumers recognize, including customers, employees

Pride Month Webinar—LGBTQ+ Issues In Ecommerce & The Workplace

Vanessa Dang June 16, 2021

In our recent webinar, LGBTQ+ Issues in Ecommerce & the Workplace, Kate Delhagen, (Founder of Oregon Sports Angels) led a discussion on how companies can expand their awareness on LGBTQ+ issues and how equality can be further strengthened both in and outside of the workplace. Delhagen was joined by Jim Hilt (President of Shutterfly), Myke Mansberger (VP Head of People at Bombas) and Doug Jensen (SVP Go-to-Market Analytics & Activation and Learning Center of Excellence of Estée Lauder). Read the recap below or watch the replay here. PANEL DISCUSSION WITH Q+A CELEBRATING PRIDE MONTH IN ECOMMERCE & RETAIL The conversation opens with

Experiential Ecommerce: The Key to Winning the New Digital Consumer

Amelia Poling June 9, 2021

Our latest webinar, “Experiential Ecommerce: The Key to Winning the New Digital Consumer,” first featured an interview with Raj De Datta (CEO and Co-Founder of Bloomreach) on his new book, The Digital Seeker: A Guide for Teams to Build Winning Experiences. Next, a panel of expert retailers discussed best practices for the creation of personalized digital experiences for their customers. Read the recap here or watch the replay. The Digital Seeker Raj De Datta believes that appealing to the consumer that he defines as the “digital seeker” makes the difference in how the winners win and the losers lose in ecommerce. In accessing

Elevating Customer Experience for Ecommerce Growth

Katja Teichmann June 7, 2021

In our latest webinar, Elevating Customer Experience for Ecommerce Growth, our panelists discussed best practices for CX, including personalization, efficiency and using AI and machine learning to scale service. Julia Whatley, Strategic Partner Manager at Gorgias gave a presentation on improving first response times and was then joined by Matt Gehring (GM of Ecommerce at Everlane), Alexandria Collis (Director of Customer Experience at Princess Polly) and Noora Tirkkonen (Vice President – Customer Experience, Strategy & Distribution at Joybird) for the discussion. Read the recap below or watch the replay here. PRESENTATION With more and more customers shopping through websites and social media, Gorgias

Stop Asian Hate: How To Avoid Racial Stereotypes in Marketing

Katja Teichmann May 26, 2021

With May being Asian American and Pacific Islander Heritage Month, we wanted to take a moment to stand in solidarity with our Asian community members and host a webinar discussion on how to avoid racial stereotypes in marketing. Marketing has always been a powerful storytelling vehicle and, as those storytellers, we need to recognize our roles in helping shape the perception of Asian Americans throughout the retail industry. In this webinar, “Stop Asian Hate: How to Avoid Racial Stereotypes in Marketing,” Gordon Ho (Principal, CMO & President at Xpertainment and Board Member at Coalition of Asian Pacifics in Entertainment (CAPE)), Ekta Chopra (Chief

Capitalizing On The Gifting Economy: How Do You Stack Up?

Amelia Poling May 25, 2021

Gift giving occurs year-round, and it gives retailers the opportunity to play a role in deepening connections and relationships with and between customers. In this week’s webinar, John Grech, Head of Retail Partnerships at GiftNow, gave an overview of gifting in 2020. Lauren Freedman, President of the e-tailing group, then shared her company’s research on gifting marketing trends. Lastly, the two were joined by Lori Gatto, Sr. Director Digital Marketing at Chico’s FAS, Inc. and Jackie Diette, Director, eCommerce at kate spade new york, for a panel discussion moderated by Scott Silverman, Co-Founder at CommerceNext. Watch the replay here or read the recap below.

Personalized Messaging Matters: Strategies For Connecting With Consumers

Vanessa Dang May 20, 2021

In our latest webinar, Personalized Messaging Matters: Strategies for Connecting with Consumers, Allen Levy (CEO of Alchemy Worx) presented on why personalized messaging matters and shared strategies to further connect with customers. Levy was later joined by Christine Monaghan, VP Digital of Astral Brands, Bobby Missry, Director of eCommerce at AS Beauty and Emily Cult, CEO of Cover FX (fmr) to discuss why message testing is critical, as well as how to utilize messaging to both keep existing customers in the buying cycle and bring past customers back into the fold. You can read the recap below or watch the replay here. SESSION

Embracing Sustainability to Attract, Guide and Retain Shoppers

Katja Teichmann April 19, 2021

We’re in a climate crisis and consumers are looking for more and more ways to decrease their footprint in all aspects of life—and they expect companies to do the same. Working towards better sustainability is not only the right thing to do for consumers, but also for the planet. In this week’s webinar, Ryan P. Kelly, VP of Ecommerce & Alliance Marketing at FedEx Services shared industry data on sustainability, then was joined by Daren Hull, President at Vera Bradley, Saskia van Gendt, Head of Sustainability at Rothy’s and Sejal Solanki, VP, Ecommerce & Marketing at Coyuchi for a panel discussion on how

Category: Marketing How-To

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