Category: Marketing How-To

How Airbnb’s Marketing Strategies Make Them More Than Just a Travel Disruptor

Corey Peters March 7, 2025

Airbnb’s Marketing Strategies for Success Airbnb revolutionized the travel and hospitality industry by shaking up traditional hotels and vacation rentals. Today, it continues to push boundaries with innovative marketing strategies, deep community engagement and groundbreaking campaigns. Let’s explore the top strategies driving its success. Plus, learn more about the marketing strategies of top brands—register for the 2025 CommerceNext Growth Show in NYC! Engaging Social Media & Influencer Strategies Airbnb taps into social media trends and influencer power to engage with a diverse audience, particularly younger travelers. Their TikTok presence is filled with travel hacks, behind-the-scenes content and immersive experiences that inspire travel. Airbnb

5 Cutting-Edge Technology Trends in Retail

The Top 5 Emerging Technologies in Retail

Vanessa Dang March 5, 2025

Keeping up with retail technology trends means learning what’s working today and adapting it to your brand. At CommerceNext, we learn from hundreds of retail brands each year, and we’ve identified five emerging technologies reshaping retail for 2025. Here’s how to integrate them into your business. Sustainability-Focused Retail Technology Sustainability continues to be a priority, pushing brands to partner with new technology in retail and develop global impact programs. Patagonia’s “Worn Wear” initiative promotes sustainability by letting customers trade used gear for credit. Similar campaigns include Lululemon’s “Like New,” The North Face’s “Clothes The Loop” and REI’s “Used Gear.” Startup Trashie offers

International Women’s Day: Honoring Iconic Women In our Retail Community

Corey Peters March 4, 2025

Happy Women’s History Month! To celebrate, we asked a few female leaders in our community to share career advice or marketing tips to help pave the way for future leaders in the retail industry. Kacey Sharrett, Former Head of DTC, GoPro “Life is too short to hate your job and burnout is rarely caused by just working long hours. Burnout is caused by working on goals that you don’t believe in for people that don’t treat you right. Know how to identify both and take another path before you have any regrets. Retail is tough enough as it is.”

5 Ways Businesses Can Prioritize Sustainability in 2025

Maya Chalil March 1, 2025

While Earth Day brings our environmental responsibilities into sharp focus, the truth is that sustainability demands brands’ attention every day. From sourcing to packaging to managing logistics, the aim is clear: build an ecosystem that’s beneficial for the planet, profitable for businesses and positive for consumers. A 2023 report by ThredUp found that 78% of consumers prefer to buy from brands that are transparent about sustainability efforts. This means sustainability is no longer a niche concern—it’s an expectation. So, ready to get your green on? Let’s dive into 5 ideas to steer your business towards a greener future. 1. Eco-Friendly Packaging Solutions Transitioning

How to Create a Retail Loyalty Program that Actually Works

Corey Peters February 21, 2025

Designing Retail Loyalty Programs That Work At CommerceNext, we get the chance to learn from top retail leaders at Target, Sephora, Ulta Beauty and others who have created the most successful loyalty programs in the industry. Here are some of the key strategies they use to drive customer loyalty and engagement; and join us at the 2025 CommerceNext Growth Show, June 24-26 in NYC, for deeper discussions. Types of Loyalty Programs 1. Points-based: Customers earn points per purchase, redeemable for discounts or products. Pros: Simple, encourages frequent shopping. Cons: Can become predictable, may not build deep brand loyalty. 2. Tiered: Higher

How Dunkin Brews Success: Mastering Marketing with Digital Innovation & Fundamental Strategies

Corey Peters February 20, 2025

Dunkin’ has been a popular coffee chain for decades, evoking a sense of familiarity and nostalgia for millions of loyal customers. But staying on top in such a competitive industry requires more than great coffee and branding—it takes strategic innovation, bold marketing moves and a deep understanding of consumer behavior. Want to learn more about the top brands shaping the retail industry? Register for the 2025 CommerceNext Growth Show in NYC, June 24-26. 1. Social Media & Viral Engagement TikTok & Influencer Marketing: Dunkin’ has become a leading brand in influencer marketing. In 2020, the coffee chain had a highly successful collaboration with

How Target Circle Redefines Loyalty Programs with Personalization and Convenience

Corey Peters February 11, 2025

Learn all about innovations in retail at the 2025 CommerceNext Growth Show, June 24-26 in NYC. Gain invaluable insights on the latest trends, strategies and tips for success. Target Circle stands out as one of the largest and most recognized retail loyalty programs, boasting over 100 million users. Let’s explore how this program elevates the customer experience while fostering loyalty and driving business growth for Target. What You’ll Learn: How Target offers flexible options for Target Circle members Incentives and deals offered to Circle members The value of customer convenience throughout Target Circle The use of personalization within Circle Flexible Membership Options Target

Top 2024 Trends to Bring with You in 2025

Maeve Billings December 12, 2024

As we gear up for 2025, it’s essential to reflect on the strategies that propelled success in 2024 and determine how to carry these winning trends into the new year. From omnichannel mastery to AI-driven insights and collaborative innovation, here are the top trends that reshaped retail in 2024—and how you can leverage them for growth in 2025. Omnichannel Is Non-Negotiable Shoppers demand seamless experiences across every touchpoint. Gone are the days when customers tolerated disconnected online and in-store experiences. Now, brands must deliver integrated, convenient and personalized shopping journeys. Take Sephora and Lowe’s, for example. By placing customers at the heart of

The Ultimate Guide to Amazon Marketing Success in Ecommerce

Maeve Billings November 11, 2024

For brands aiming to grow on Amazon, the platform offers unique opportunities and intense competition. With Amazon functioning as both a marketplace and a search engine, businesses need to adopt focused marketing strategies to stand out. This guide provides retail professionals with effective Amazon marketing tactics designed to improve visibility, increase sales and foster brand loyalty. What We Cover: Optimizing product listings for Amazon’s search algorithm Leveraging Amazon’s advertising options and DSP campaigns Enhancing listings with A+ Content and high-quality media Engaging customers with Amazon Live events Driving off-Amazon traffic to boost rankings Managing customer reviews to build trust 1. Optimize Product Listings

The Nordstrom Experience: Seamless Integration of Omnichannel Strategies

Maeve Billings November 6, 2024

Nordstrom has become a model of omnichannel success, seamlessly blending online and offline channels to elevate customer satisfaction, loyalty and sales. Through a series of tech-forward initiatives, centered on its mobile app, personalized customer service and in-store integration, Nordstrom has crafted a cohesive shopping experience that consistently exceeds customer expectations. Delve into the strategies and results of Nordstrom’s omnichannel approach. What You’ll Learn: How Nordstrom’s mobile app bridges online shopping and in-store experiences The role of real-time inventory checks and in-store pickup in boosting convenience Personalized customer service strategies that deepen customer loyalty The measurable impact of these strategies on customer satisfaction and

Category: Marketing How-To

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