Category: Marketing How-To

Cracking the Code to the Ultimate Shopping Experience

Ali Tyler April 6, 2023

Are you looking to take your business to the next level? In today’s digital age, delivering a shopping experience that rivals or even surpasses the in-person experience can be the difference between an average year and a great one. During the most recent CN webinar, we asked Genevieve Haldeman from Cloudinary to share her advice for making the customer shopping experience as seamless as possible. She was joined by a panel of senior-level executives from GoPro, Ulta and FTD who discussed their own strategies for creating an effective online shopping experience. WHAT WE LEARNED: Optimization of various features can increase likelihood of purchase. Personalization

Retail Media Network Definition and Why It Matters

Katja Teichmann March 10, 2023

Retail media networks are advertising platforms hosted on retail websites and online marketplaces. Brands like Walmart, CVS and Amazon all offer retail media networks, allowing advertisers like Mars and TOMS to reach consumers more directly. At CommerceNext, we learn directly from these brands and others at our annual conference, and we’ll walk you through what a retail media network is, why it matters and how to integrate one into your digital advertising strategy. Retail Media Network Definition What is a retail media network? It’s a digital ad platform hosted on a retailer’s website. Schmidt’s Aluminum-Free Vegan Deodorant advertises on Amazon’s homepage. There

Sustainability Marketing: 5 Lessons from Tapestry, Patagonia, Clorox and More

Maeve Billings March 1, 2023

With Earth Day 2023 approaching fast, businesses have never had a better time to showcase their commitment to sustainability. A recent report released by First Insight and the Baker Retailing Center at the Wharton School of the University of Pennsylvania has revealed that there is a significant gap between the perceptions and preferences of consumers and senior retail executives regarding sustainable shopping. The report was based on a survey of consumers and senior retail executives to compare their views on sustainable products, shopping formats and the factors driving sustainable purchase decisions. The survey found that consumers across all generations are now more willing

Three Ways to Improve your Ecommerce Loyalty Program

Ali Tyler January 30, 2023

In 2022, two thirds of retailers focused on building out their loyalty programs as one of their most critical retention strategies. If you don’t already have a program launched, you’re already behind. But don’t worry, here’s some help from the loyalty pros. In the latest CN webinar, we asked Gautam Kanumuru, Co-Founder and CEO of Yogi, to share his knowledge about the importance of customer loyalty and what retailers can do to improve marketing their product. Then, a panel of senior-level executives from Hanky Panky, FGX International and Ten Thousand discussed different methods of gaining consumer loyalty and offered advice for creating a

4 Ways to Use ChatGPT to Boost Your Ecommerce Growth

Maeve Billings January 23, 2023

Ecommerce has come a long way since the early days of online shopping. Today, customers have access to a wide range of products and services at their fingertips and can make purchases with just a few clicks. However, with the rise of online shopping also comes an increase in customer expectations. People want quick and easy access to information, as well as personalized recommendations and support. This is where ChatGPT comes in. In this blog, we will explain what ChatGPT is and how you can use it to revolutionize your brand’s ecommerce experience. However, we believe the best way to describe the platform

Top 5 Happenings at the NRF Big Show

Rachel Reardon December 19, 2022

The NRF Big Show is one of the biggest events for the retail community, and it’s back in 2023. Over the course of three days, attendees will have access to 175+ sessions, 350+ speakers and 800+ exhibitors. It is sure to be an amazing experience for networking and learning the newest trends in the retail industry. In case you’re not sure what to take advantage of at the NRF Big Show, we rounded up the five key happenings we think you should look out for to optimize your experience! 1. Consumer Product Showcase NRF’s Consumer Product Showcase is a new event that will

Recession Proof Marketing Strategies: Tips from the 2022 CommerceNext Ecommerce Conference

Maeve Billings December 13, 2022

The looming recession and the overall current macroeconomic state of the United States economy has frightened every business. Budget cuts are necessary during a recession, and more often than not, marketing dollars are some of the first to go. But sales aren’t going to happen if marketing doesn’t exist, so it’s time to recession-proof your acquisition and retention strategies. We gathered the three best tips shared at the 2022 ecommerce conference from over 100 industry leaders. Optimize Your Customer Experience Emphasize Your Brand’s Value, Not Your Prices Focus on Creating Meaningful Content Read on to explore these essential tips for success during a

Customer Retention Strategies and Personalization

Rachel Reardon December 1, 2022

The holiday season is upon us which means companies will be preparing for many new customers. According to our benchmark survey with CommX, 63% of retailers are expecting holiday 2022 sales to beat 2021. Thus, it is critical to focus on customer retention strategies for repeat purchases beyond the holidays. In our webinar Winning Customer Loyalty Beyond Holiday Sales, we discussed several retention strategies that retailers can use to create a winning customer personalization experience such as: Creating a loyal following straight from the first purchase Focusing on personalization with customer retention strategies Experimentation with new models for better data collection Establishing strong

Conversational Commerce: Your Ticket to a Successful Holiday Season

Maeve Billings October 10, 2022

When it comes to interacting with brands, consumers today have much higher expectations. They’re not only looking for products that meet their needs, but also a convenient and personalized shopping experience—whether they’re scrolling through your website or browsing in-store. These expectations only get more prominent during the holiday season. Consumers have so much to buy in so little time, it’s crucial for brands to put their best and most personalized foot forward to lock in customers for holiday shopping and beyond. Conversational commerce may be the solution. During the CommerceNext 2022 keynote session, “Preparing Your Tech Stack for the Era of Conversational Commerce,” executives

Optimizing Ecommerce For The Gift Buyer

Maeve Billings October 3, 2022

The most popular gift-shopping time of the year is just a few short weeks away and retailers across the globe are preparing to tackle the season. According to Coresight Research, the US Gifting Market is expected to grow to $816 billion by 2024, making it crucial for retailers and marketers to bring out their most creative and carefully planned strategies for optimizing ecommerce. Shopping for gifts is a very different journey than shopping for yourself, and the target customer may be nothing like the gifting customer. This is why it is essential for retailers to understand the gift shopping journey and the opportunity

Category: Marketing How-To

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