Category: Marketing How-To

How to Reduce Ecommerce Technical “Debt” and Maintain a Great Customer Experience

Joshua McKie August 23, 2022

Accruing ecommerce technical debt can slow down your organization–companies underequipped from a technology standpoint are crippled as they try to acquire new customers and expand. In our most recent webinar, “How to Reduce Ecommerce Technical ‘Debt’ and Maintain a Great Customer Experience,” our experts from FTD, Alvarez & Marsal, commercetools and Capgemini discussed their experiences in dealing with paying down technical debt and replacing decaying, insufficient infrastructure with systems built to last. What we learned: What is Tech Debt Types of Tech Debt Sources of Tech Debt How To Pay Down Technical Debt How to See What’s Going Wrong & What to Do

Marketing in a Downturn: Preparing for Back-to-School with Old Navy

Maeve Billings August 8, 2022

The current state of the United States economy has many retailers and brands worried about how it could affect the busiest times of their fiscal years. However, back-to-school (BTS) shopping is coming up, and it does not seem to be impacted even in economic downturn. According to Deloitte’s 2022 BTS study, parents plan on spending approximately $660 (8% higher than last year) to replenish their students’ school apparel and supplies. At CommerceNext 2022: The Ecommerce Growth Show, Jamie Gersch, SVP & CMO at Old Navy discussed how to stay relevant and successful even through macro downturns. Read on for the session’s key insights

Optimization Tactics to Deliver a Better, More Human Digital Experience

Joshua McKie August 7, 2022

It’s no secret that optimization improves your digital experience—customers have high expectations of website UX and will shop elsewhere if your brand doesn’t deliver. In our most recent webinar, “Optimization Tactics to Deliver a Better, More Human Digital Experience,” our experts from E.L.F Beauty, Hanky Panky, Saatva and Contentsquare discussed how their teams are doing continual work testing, experimenting and optimization. What we learned: What is Optimization? How to Manage the Optimization Process Identifying Key Areas to Test How to See what’s Going Wrong & What to Do We also polled our community to see their self-reported top struggles in improving their customers’

Spinning Up a Personalization Flywheel

Amelia Poling April 15, 2022

Customer acquisition costs are higher than ever before. This means that retailers must perfect their personalization strategies to drive brand loyalty and increase customer lifetime value. In the latest CommerceNext webinar, “Spinning Up a Personalization Flywheel,” our panel of experts discussed how their companies have tackled personalization at scale. What we learned: Use both customer and product data for ecommerce personalization. Organize a customer-centric model for personalization. Use consumer data transparently. Map out customer journeys to access vital personalization data. Speakers: Samir Desai, EVP, Chief Digital and Technology Officer, Abercrombie & Fitch Co. Brian Hashemi, CMO, UncommonGoods Elyse Burack, Head of Consumer Marketing,

How To Activate TikTok Marketing: A Case Study With Walmart

Katja Teichmann March 24, 2022

It’s no secret that in order to build lasting customer relationships, you have to meet customers where they are. The latest place consumers are spending a big bulk of time is TikTok—after blazing onto the social scene in 2017, platform adoption has grown rapidly. While the platform finds its footing within the retail ad space, some retailers are struggling to find the right voice and create conversions via TikTok content right now. However, one brand has it down to a science. We got the chance to sit down with Sarah Henry, Sr. Director, Content & Influencer Marketing at Walmart to dive into the

Women’s History Month: Celebrating Iconic Women in Retail

Courtney Haas March 11, 2022

Happy Women’s History Month! This month, we want to highlight the female leaders who are making huge contributions to our retail community. These women are paving the way for future female leaders through their hard work and dedication. Read below for their advice for the next generation. Barkha Saxena, Chief Data Officer at Poshmark “Cultivate relationships and identify mentors—take time to identify the right leaders, mentors, and teams that work best for you. These relationships are key not only for professional development, but can also be helpful when navigating challenges both personally and professionally. When making career decisions especially, focus on finding the

Using Collaboration to Unlock Best-In-Class Customer Experience

Amelia Poling February 25, 2022

Lack of cooperation is a huge and consistent obstacle for retailers across the globe in achieving optimal customer experience. It’s up to an entire company’s culture, from the top down, to prioritize CX. The recent CommerceNext webinar, “The Secret to a Great Ecommerce Experience? Collaboration!” covered these ongoing issues in ecommerce with the help of some of the most collaboration-forward minds in the industry. What we learned: Employ tools that enable visibility and collaboration across functions, including Net Promoter Score, C-SAT, A/B testing, etc. Company culture is at the heart of any successful CX. Treat your customers right, and you’ll be rewarded. Speakers:

Reimagining Ecommerce: Solving the Considered Purchase Sales Problem

Amelia Poling February 2, 2022

Luxury shopping is one of the largest ecommerce markets, including computer electronics, apparel & accessories, furniture & furnishing, auto & parts, luxury and beauty & cosmetics. The most effective solutions that encourage luxury shopping blend digital and human interaction. In a recent webinar, “Reimagining Ecommerce: Solving the Considered Purchase Sales Problem,” leaders in the ecommerce industry discussed how to approach considered purchases, and make customers feel comfortable completing complex purchases online. What we learned: Create highly personalized interactions online. Make recommendations that go beyond repeating previous purchases. Allow customers to easily save high consideration products to come back to visit online. Speakers: Emilie

Is Your Loyalty Program Driving Growth this Holiday Season?

Nicole Stark November 30, 2021

Loyal customers are the steady heartbeat of a healthy business. This holiday season presents a unique opportunity to tap into your loyalty program customers. Given supply chain shortages, brands are offering exclusive access to limited-quantity products, targeted offers and unique experiences to really take loyalty to the next level. In this webinar, “How to Drive Growth from your Loyalty Program”, we walked through best practices for creating a loyalty program and shared ideas for how you can catalyze your loyalty program during this holiday season. What We Learned Acquire, re-engage and grow loyalty members by balancing strategy and optimizing reach to ensure high

Unlocking Zero-Party Data with Loyalty

Amelia Poling November 19, 2021

As demands for greater internet privacy and data protection ramp up, third-party data will become significantly less impactful. By investing in a loyalty program, brands can offer shoppers a clear incentive for intentionally sharing their personal information, i.e. zero party data. In the recent webinar, “Unlocking Zero-Party Data with Loyalty,” CommerceNext welcomed to discuss the power of this data and the effects of the crumbling cookies. What we learned: The messaging and offers that drive loyalty How to make your highest value customers your best brand advocates The impact of improved loyalty on the brand Speakers: Matt Powell, Chief Technology Officer, FTD Andrea

Category: Marketing How-To

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