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CommerceNext Growth Show

2026’s Best Retail Conferences for Decision-Makers

Must-Attend Retail Conferences in 2026 The 2026 CommerceNext Growth Show is the must-attend event for retail leaders seeking unparalleled opportunities to learn, network and drive growth. But if you can’t make it, we’ve curated a list of other top retail conferences in 2026—handpicked to provide valuable insights that can help you achieve your business goals.   As you plan your conference strategy for 2026, remember that these events are more than just learning opportunities—they’re platforms for professional growth. To maximize your experience, research each event thoroughly, set clear goals and prioritize networking.  Don’t miss the chance to attend the 2026 CommerceNext Growth Show,

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CommerceNext

Black Friday & Cyber Monday Trends to Help Shape 2026 Planning & Strategy

Cyber Five broke records, but now that we’re well into December, retail leaders are focused on what those early indicators actually mean for the remainder of the season, as well as the year ahead.  Below is a consolidated perspective, integrating publicly sourced data from Adobe Analytics, the National Retail Federation (NRF), CNN, Forbes and other major outlets. 1. Record Participation Was a Confidence Signal, Not a Full-Season Forecast According to NRF, 202.9 million U.S. consumers participated in the five-day shopping period, the highest level since NRF began tracking the metric in 2017 and well above projections of 186.9 million.  This early surge supported

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nordstrom

The Nordstrom Playbook: Omnichannel Strategies That Connect Digital, Stores and Customer Engagement

At CommerceNext, we dive deep into brands excelling in retail’s most pressing innovations, and Nordstrom stands out as a leading example. The retailer continues to set a benchmark for omnichannel excellence; not simply by offering multiple channels, but by orchestrating them into a cohesive platform that drives customer loyalty and operational efficiency. From real-time inventory and mobile innovation to loyalty programs, Nordstrom’s approach illustrates how to unify physical and digital commerce for maximum impact. Strategic Pillars: The Foundation of Nordstrom’s Omnichannel Play Nordstrom defines its customer strategy around three core pillars: Compelling product Outstanding services & experiences Connected capabilities   Nordstrom exemplifies how

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Shopping

From AI to Impact: The Trends Shaping Marketing in the CPG Industry

How Unilever, Red Bull & PepsiCo Are Redefining CPG Marketing At CommerceNext, we’re always tracking the breakthrough strategies redefining retail marketing. From AI-driven personalization and community-first branding to purpose-led sustainability, today’s most impactful trends change how CPG brands connect with consumers. We’ll unpack what’s driving these shifts—and highlight the trailblazing brands setting the standard. Ready to go deeper? Don’t miss the 2025 CommerceNext Growth Show—register now to be part of the conversation. Unilever’s AI-Powered Personalization at Scale Using real-time consumer time data, CPG brands are leveraging AI and machine learning to personalize marketing messages, product recommendations and even product development, based on real-time

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A traveler with a suitcase.

How Airbnb’s Marketing Strategies Make Them More Than Just a Travel Disruptor

Airbnb’s Marketing Strategies for Success Airbnb revolutionized the travel and hospitality industry by shaking up traditional hotels and vacation rentals. Today, it continues to push boundaries with innovative marketing strategies, deep community engagement and groundbreaking campaigns. Let’s explore the top strategies driving its success. Plus, learn more about the marketing strategies of top brands—register for the 2025 CommerceNext Growth Show in NYC! Engaging Social Media & Influencer Strategies Airbnb taps into social media trends and influencer power to engage with a diverse audience, particularly younger travelers. Their TikTok presence is filled with travel hacks, behind-the-scenes content and immersive experiences that inspire travel. Airbnb

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Woman on her phone with coffee.

How Dunkin Brews Success: Mastering Marketing with Digital Innovation & Fundamental Strategies

Dunkin’ has been a popular coffee chain for decades, evoking a sense of familiarity and nostalgia for millions of loyal customers. But staying on top in such a competitive industry requires more than great coffee and branding—it takes strategic innovation, bold marketing moves and a deep understanding of consumer behavior. Want to learn more about the top brands shaping the retail industry? Register for the 2025 CommerceNext Growth Show in NYC, June 24-26. 1. Social Media & Viral Engagement TikTok & Influencer Marketing: Dunkin’ has become a leading brand in influencer marketing. In 2020, the coffee chain had a highly successful collaboration with

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How Target Circle Redefines Loyalty Programs with Personalization and Convenience

Learn all about innovations in retail at the 2025 CommerceNext Growth Show, June 24-26 in NYC. Gain invaluable insights on the latest trends, strategies and tips for success.  Target Circle stands out as one of the largest and most recognized retail loyalty programs, boasting over 100 million users. Let’s explore how this program elevates the customer experience while fostering loyalty and driving business growth for Target. What You’ll Learn: How Target offers flexible options for Target Circle members Incentives and deals offered to Circle members The value of customer convenience throughout Target Circle The use of personalization within Circle Flexible Membership Options Target

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The Ultimate Guide to Prepare for This Year’s Cyber 5

As 2024 comes to a close, US retail sales are expected to experience a significant increase, driven by holiday shoppers embracing both in-store and online purchases. Retail brands are preparing to take advantage of this incredible shopping week. According to Adobe, in 2023, more than half of U.S. online purchases from November 1 to December 25 came from mobile devices, accounting for approximately $113.5 billion. This year, mobile will represent 54% of holiday ecommerce sales. Retailers expect 30% more promotions on Black Friday and Thanksgiving compared to last year, while Cyber Week deals should remain similar to 2023 levels, despite a shorter holiday

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Exclusive Holiday Research: Insights into Retailer Strategies for the Holiday Season

Delve into a recent CommerceNext retailer survey, where we asked how companies are navigating the unique challenges and opportunities this holiday season brings.  Understanding Merchant Sentiment  Merchants are generally optimistic about the upcoming holiday season. Survey data reveals that while 25% of merchants expect this holiday season to be worse than last year, a larger 43% believe it will be better. This positive outlook suggests a strong performance for the ecommerce industry. However, it’s important to recognize that there will always be winners and losers in any economic environment. Companies often attribute poor performance to broader economic issues, claiming that if they are

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2024 ecommerce business sentiment

New Study Reveals 42% of Online Retailers Plan Further Technology Investment in 2024

CommerceNext Survey Also Shows Majority of Ecommerce Enterprises Are Optimistic About Continued Revenue Growth NEW YORK – January 25, 2024 – Following stronger-than-expected holiday quarter retail results and record-high stock index readings, CommerceNext today announced that the majority of large consumer ecommerce businesses are optimistic about their revenue growth in 2024 and that 42% are already planning to invest further in technology to boost their businesses this year. The findings were revealed in the new Ecommerce Business Sentiment research study from CommerceNext. The study, which was conducted January 9–19, 2024, surveyed senior executives at 113 enterprise-sized consumer ecommerce businesses that together represent more

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Important Notice: Avoid Unauthorized Housing Providers

Connections Housing is the exclusive housing partner for CommerceNext and the only trusted source for booking accommodations for our event. Be cautious of third-party companies posing as official housing providers. These entities may attempt to mislead you into booking through them, often resulting in non-refundable deposits or invalid reservations that we cannot assist with.

To ensure a secure and seamless booking experience, always reserve your accommodations directly with Connections Housing. If you are approached by anyone claiming to offer housing for CommerceNext outside of Connections Housing, please report this immediately to commercenext@connectionshousing.com.

For assistance or questions, you can contact the Connections Housing team at commercenext@connectionshousing.com or by phone at 725.201.7302.