Category: Research

New Study Reveals 42% of Online Retailers Plan Further Technology Investment in 2024

Maeve Billings January 25, 2024

CommerceNext Survey Also Shows Majority of Ecommerce Enterprises Are Optimistic About Continued Revenue Growth NEW YORK – January 25, 2024 – Following stronger-than-expected holiday quarter retail results and record-high stock index readings, CommerceNext today announced that the majority of large consumer ecommerce businesses are optimistic about their revenue growth in 2024 and that 42% are already planning to invest further in technology to boost their businesses this year. The findings were revealed in the new Ecommerce Business Sentiment research study from CommerceNext. The study, which was conducted January 9–19, 2024, surveyed senior executives at 113 enterprise-sized consumer ecommerce businesses that together represent more

NEW HOLIDAY MARKETING RESEARCH: From Digital Sales Cheer to Consumer Spending Fear

Maeve Billings October 6, 2022

CommerceNext’s newest holiday marketing benchmark report focuses on helping ecommerce executives understand retailers’ perception of the consumer mindset and get a sneak peek at their marketing plans for holiday 2022. For this qualitative report, CommerceNext partnered with The Commerce Experience Collective (CommX) and surveyed 100 retail and brand executives from various sized companies to understand: Retailers’ top concerns for holiday 2022 Industry expectations for online sales How this year’s marketing strategies are shaping up Sucharita Kodali, Vice President and Principal Analyst at Forrester helped analyze the results and her findings are included throughout the report. Download the free report here. Hot Holiday Marketing

How Consumers Are Thinking About the Metaverse & Social Commerce

Courtney Haas April 22, 2022

The Metaverse is all over headlines, and retailers are abuzz about the possibilities. From virtual worlds to livestream shopping to social commerce, there’s a lot to experiment with, but what do consumers actually think about all things Metaverse? We partnered with BizRate, Coresight Research and CommX to find out from hundreds of consumers which customer segments are active in the Metaverse and how they utilize the Metaverse, social commerce and livestream shopping—both now and in the future. Read the entire report here. In this research, you’ll learn: Which segments of consumers are active within the Metaverse, social commerce, and livestream shopping. How consumers

CommerceNext Forrester Holiday Shipping 2021 Research

Holiday Shipping: How to Market When Inventory is Unpredictable

Katja Teichmann November 18, 2021

The 2021 Holiday season is finally here—with supply chain issues impacting holiday shipping, retailers are being forced to adapt their usual tactics. To help you prepare, we partnered with Forrester’s lead retail analyst, Sucharita, Kodali, to survey 80+ retailers, learning about their expectations and strategies for the 2021 holiday retail season. We also recorded a podcast earlier this week where Sucharita discusses the findings. Below are the key themes that arose from the study: Cyber Meh-day The majority of retailers reported they will promote either the same amount or less during promotional periods like Cyber 5 and the month of December. Island of

CommerceNext Internship Highlights: What I Learned This Summer With CommerceNext

Amelia Poling August 20, 2021

Nearing the end of their internship experiences, Vanessa Dang and Amelia Poling share their experiences working with the CommerceNext Team as marketing interns for the Summer of 2021. VANESSA’S INTERNSHIP EXPERIENCE With a background in entertainment marketing while pursuing an undergraduate degree in Economics at the University of California, Berkeley, I knew I had wanted to dip my toes into the marketing world for a long time. Thus, when looking for an internship this summer, I had focused on three key points: mentorship, independence and flexibility. Lucky for me, CommerceNext was able to provide all of the above and more. As a start-up

AI & AR: The New “It” Factor For Retail Customer Experience

Katja Teichmann April 8, 2021

In the last year, pretty much everyone started purchasing from the comfort and safety of home. Now, shoppers expect an absolutely seamless customer experience—if your brand doesn’t meet their standards, they can shop elsewhere. In response, retailers are bringing their A game technology-wise. Artificial Intelligence (AI) and Augmented Reality (AR) are a couple of the primary emerging technologies that continually evolve online shopping into a more engaging experience for customers. The History of AI/AR in Retail AI and AR may be big buzzwords in retail and ecommerce lately, but they are by no means new technologies for the industry. Sectors like home

Using Search to Improve Ecommerce and Own the Customer Journey

Katja Teichmann March 8, 2021

Owning the customer journey is key to cultivating loyalty and retention, yet it seems to be difficult for brands who are competing with marketplaces and third-party retailers to keep customers on their websites. In our latest webinar Improving Ecommerce and Owning the Customer Journey, Lee Zucker, Head of CPG and DTC Industries at Yext, presented on the new customer journey shaped by Covid-19. Afterwards, he was joined by Nick Antoniades, Vice President, CRM and Analytics at Ashley Stewart, Vivian Chang, VP Growth at Clorox DTC and Stacey Eddy, Director, eCommerce at KEEN Footwear for a panel discussion. Read the recap below and watch

Create Meaningful Shopper Experiences With Digital Innovations

Katja Teichmann March 1, 2021

Brands are always looking to create meaningful connections with people. But, it can be a complicated endeavor—it requires understanding intent in the moment, personalized navigation, search and recommendations or offers. In our latest webinar What Makes Creating Meaningful Experiences for Your Shoppers So Hard?, Gaetan Gachet, Chief Strategy Officer at Algolia presented on what shoppers are looking for and how to improve their experience using AI. His presentation was followed by a panel with Chris Hardisty, SVP Ecommerce at Clarks, Kristin Smith, SVP Digital at Hanna Andersson and Alex Richardson, Chief Technology and Digital Officer at Frederic Fekkai Brands. Read the full webinar’s

Cyber Week And The New Customer Experience

Katja Teichmann December 14, 2020

We have seen time and time again how Covid-19 has impacted retail in 2020. As marketers, we shifted our strategies and adapted to new circumstances. Preparing for Cyber Week was no different, as Covid-19 limited foot traffic in stores, drove up ecommerce demand which in turn caused shipping delays and generally impacted people’s spending habits. Additionally, companies had to tailor their customer experiences to meet both Covid-19 regulations and the changing needs of their customers. In our latest webinar, “Cyber Week Recap: Lessons Learned and Advice for 2021” CommerceNext Co-Founder Veronika Sonsev was joined by Jason Goldberg (Chief Commerce Strategy Officer, Publicis Communications),

Consumers Are Open To New Brands: What This Means For The Consumer Landscape And Marketers

Jennifer Novick July 13, 2020

Over the last three months, the consumer landscape has changed dramatically as people have taken up new ways to learn, work, entertain themselves, procure essentials and non-essentials, connect with others, and increase wellness while at home. Panic buying behavior that was reactionary has become more subdued as stores innovate to meet today’s climate. Sentiment in the U.S. is mixed, with many consumers unsure of the future and others picking up discretionary spending. The “new normal” is being referred to as the “next normal,” but it’s all becoming more “normal.” Every brand is dealing with a consumer who is in a very new state

Category: Research

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