Category: Research

Are You Prioritizing Affiliate In Your Marketing Strategy? You Should Be.

Matthew Gilbert December 9, 2019

Despite it being the height of the holiday shopping season, this is a challenging time for many retailers. Many are encumbered by debt loads, overstored in the face of declining mall traffic and struggling to maintain margins in a highly competitive environment. To make matters more challenging, over that past several years there has been a discernible shift in the retail marketing landscape—a shift in power from marketer to consumer—and if you’re a marketer who wants to thrive in this relationship dynamic, you will need to adapt sooner rather than later. With the consumer calling the shots, it has become incumbent upon you

How Retailers And Direct to Consumer Brands Are Investing In Marketing This Holiday Season

Elisabeth Anne Boniface November 27, 2019

The holiday shopping season is upon us. Last year, we saw a staggering 19% increase in ecommerce sales compared to the previous year, for a total of $22.5 billion in sales according to the National Retail Federation. This year, the Digital Commerce 360 projected an estimated 3.8% increase in sales over last year. In anticipation of this busy holiday period, traditional retailers and direct to consumer brands turn to their marketing teams to focus on customer experience and customer acquisition to elevate their holiday sales. To understand how these holiday trends correlate with marketing investments for 2019, we partnered with Oracle to survey

How to Use Customer Service to Grow Sales this Holiday

Travis Cross November 26, 2019

Support requests increase from customers by 65% during Black Friday/Cyber Monday. And 74.5% of large merchants are “concerned” or “very concerned” about customer service during the holidays. It was their number two concern overall. It can overwhelm your customer support, but it’s also an opportunity to use support interactions to promote sales & specials that you’re having! Number of support requests during the holiday season from Gorgias customers. 20 retailers told us how they handled the Black Friday / Cyber Monday and we’re sharing 4 tips that you can use with your support team for the holiday season. Promote Your Holiday Specials in

How Retailers Are Investing In Digital Customer Experience

Elisabeth Anne Boniface October 7, 2019

Time is the most precious resource. Within our twenty-four hour day, we are constantly curating experiences based on what we need to succeed and feel good. From what we eat for breakfast to the sheets we sleep on at night, brands play a huge role in our everyday lives. So how, as a brand, can you maximize those customer experience moments? If you have ever asked that question, or if that is the goal of your business, you are engaged with the experience economy, and Bob Meixner, Director of Product Strategy at Oracle, has the stats and advice to help. Meixner spoke

Category: Research

Are You Prioritizing Affiliate In Your Marketing Strategy? You Should Be.

How Retailers And Direct to Consumer Brands Are Investing In Marketing This Holiday Season

How to Use Customer Service to Grow Sales this Holiday

How Retailers Are Investing In Digital Customer Experience

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