Category: Session Recaps

Experiential Ecommerce: The Key to Winning the New Digital Consumer

Amelia Poling June 9, 2021

Our latest webinar, “Experiential Ecommerce: The Key to Winning the New Digital Consumer,” first featured an interview with Raj De Datta (CEO and Co-Founder of Bloomreach) on his new book, The Digital Seeker: A Guide for Teams to Build Winning Experiences. Next, a panel of expert retailers discussed best practices for the creation of personalized digital experiences for their customers. Read the recap here or watch the replay. The Digital Seeker Raj De Datta believes that appealing to the consumer that he defines as the “digital seeker” makes the difference in how the winners win and the losers lose in ecommerce. In accessing

Elevating Customer Experience for Ecommerce Growth

Katja Teichmann June 7, 2021

In our latest webinar, Elevating Customer Experience for Ecommerce Growth, our panelists discussed best practices for CX, including personalization, efficiency and using AI and machine learning to scale service. Julia Whatley, Strategic Partner Manager at Gorgias gave a presentation on improving first response times and was then joined by Matt Gehring (GM of Ecommerce at Everlane), Alexandria Collis (Director of Customer Experience at Princess Polly) and Noora Tirkkonen (Vice President – Customer Experience, Strategy & Distribution at Joybird) for the discussion. Read the recap below or watch the replay here. PRESENTATION With more and more customers shopping through websites and social media, Gorgias

Stop Asian Hate: How To Avoid Racial Stereotypes in Marketing

Katja Teichmann May 26, 2021

With May being Asian American and Pacific Islander Heritage Month, we wanted to take a moment to stand in solidarity with our Asian community members and host a webinar discussion on how to avoid racial stereotypes in marketing. Marketing has always been a powerful storytelling vehicle and, as those storytellers, we need to recognize our roles in helping shape the perception of Asian Americans throughout the retail industry. In this webinar, “Stop Asian Hate: How to Avoid Racial Stereotypes in Marketing,” Gordon Ho (Principal, CMO & President at Xpertainment and Board Member at Coalition of Asian Pacifics in Entertainment (CAPE)), Ekta Chopra (Chief

Capitalizing On The Gifting Economy: How Do You Stack Up?

Amelia Poling May 25, 2021

Gift giving occurs year-round, and it gives retailers the opportunity to play a role in deepening connections and relationships with and between customers. In this week’s webinar, John Grech, Head of Retail Partnerships at GiftNow, gave an overview of gifting in 2020. Lauren Freedman, President of the e-tailing group, then shared her company’s research on gifting marketing trends. Lastly, the two were joined by Lori Gatto, Sr. Director Digital Marketing at Chico’s FAS, Inc. and Jackie Diette, Director, eCommerce at kate spade new york, for a panel discussion moderated by Scott Silverman, Co-Founder at CommerceNext. Watch the replay here or read the recap below.

Personalized Messaging Matters: Strategies For Connecting With Consumers

Vanessa Dang May 20, 2021

In our latest webinar, Personalized Messaging Matters: Strategies for Connecting with Consumers, Allen Levy (CEO of Alchemy Worx) presented on why personalized messaging matters and shared strategies to further connect with customers. Levy was later joined by Christine Monaghan, VP Digital of Astral Brands, Bobby Missry, Director of eCommerce at AS Beauty and Emily Cult, CEO of Cover FX (fmr) to discuss why message testing is critical, as well as how to utilize messaging to both keep existing customers in the buying cycle and bring past customers back into the fold. You can read the recap below or watch the replay here. SESSION

Advanced Content Marketing Strategies: Optimizing Content Partnerships

Katja Teichmann March 22, 2021

In our latest webinar, Advanced Content Marketing From Publishers to Influencers, Erin Killian, VP, Customer & Agency Services at Partnerize shared a presentation on how to optimize content. Afterwards, she was joined by Emily Chan, Head of Affiliate Marketing at Our Place, Natalie Brown, Head of Marketing at Sur La Table and Alexis Caldwell, Head of Brand Development at rewardStyle for a panel discussion. Read the recap below or watch the replay here. SESSION RECAP Content Performance Trends Lead to New Partnership Trends One of the biggest methods for optimizing content performance in 2021 is leveraging partnerships. With content and social media partners

Session Recap: The Untapped ROI of Caring Post Sale

Katja Teichmann February 19, 2021

The stress and uncertainty of Covid-19 makes caring for customers more important than ever. In the session The Untapped ROI of Caring Post Sale, Ethan Bourland, Business Developer at Shipup and Jeoffrey Jouannet, VP Care & Retention at Japhy discussed best practices and benefits of post sale customer service. Watch the full session on our Youtube Channel or read the recap below. SESSION RECAP Caring for your customers is critical for retention, but it must be genuine. Since competition is always fierce and customers have their pick of where to buy, crafting a post-purchase experience that nurtures and builds confidence in a brand

Session Recap: Why Marketing Needs To Own The Customer Journey

Katja Teichmann February 19, 2021

With more places for customers to engage with your brand than ever before, the customer journey has never been so important. In the session Why Marketing Needs To Own The Customer Journey, Stefan Nandzik (SVP, Brand Experience at Signifyd) and Emily Culp (CEO at CoverFX) discuss why the marketing organization needs to own the entire customer journey and how to make those changes. Watch the full session on our Youtube Channel. SESSION RECAP The world changed quite a bit in 2020. Covid-19 disrupted retail and accelerated the digital transformation trend in consumer behavior. The industry figured out quickly how to pivot in-store strategies

Cyber Week And The New Customer Experience

Katja Teichmann December 14, 2020

We have seen time and time again how Covid-19 has impacted retail in 2020. As marketers, we shifted our strategies and adapted to new circumstances. Preparing for Cyber Week was no different, as Covid-19 limited foot traffic in stores, drove up ecommerce demand which in turn caused shipping delays and generally impacted people’s spending habits. Additionally, companies had to tailor their customer experiences to meet both Covid-19 regulations and the changing needs of their customers. In our latest webinar, “Cyber Week Recap: Lessons Learned and Advice for 2021” CommerceNext Co-Founder Veronika Sonsev was joined by Jason Goldberg (Chief Commerce Strategy Officer, Publicis Communications),

How To Increase Conversion Rates On Amazon

Rachel Klein March 10, 2020

We don’t need to lament on the mighty, impenetrable ecommerce force that is Amazon. With 66% of product searches beginning on Amazon and 9 out of 10 customers conducting price checks on Amazon before buying, many retailers and brands are jumping into the Amazon marketplace to reach customers. But, a retailer’s relationship with Amazon and its Amazon customer experience is anything but plug-and-play. In other words, “it’s complicated” and you need to be proactive to increase conversion rates in order to drive sales on the platform. Take Dometic: the world’s largest manufacturer of mobile living products that sells in over 100 countries. In

Category: Session Recaps

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