Category: Session Recaps

Welcome to the age of agentic commerce, where intelligent assistants are reshaping how consumers discover, evaluate and purchase products online. In this CommerceNext webinar, leaders from Viome, Full Glass Wine Co., Daydream and iAdvize came together to explore how this new model is transforming ecommerce from passive browsing to proactive buying—and what brands must do now to stay ahead. What We Learned: AI shopping assistants are becoming the new storefront, and retailers need to adapt fast. “Browse and hope” is being replaced by “shop for me” expectations. Clean, structured data is critical for surfacing products in agent-driven journeys. Visual, conversational experiences outperform static

One of the standout sessions at the 2025 CommerceNext Growth Show was the keynote, “Triple Threat Strategy: Unlocking Incrementality, Creative, and AI for Competitive Advantage.”  The session featured Avinash Kaushik, a globally respected expert in data-driven marketing and leader of Brand Strategy & Marketing Transformation at Tapestry, in conversation with Pooja Chandiramani of Coach. Together, they unpacked how brands can thrive by marrying AI, creative excellence and incrementality into a single cohesive strategy. This session covered: The three buckets of AI adoption Why HR (not just tech) is key to AI transformation How AI search is reshaping the consumer journey The power of

With confusing funnels and conflicting metrics, performance marketing often feels like a guessing game. In this CommerceNext webinar, leaders from Catalyst Brands, JEGS, TickPick and RTB House came together to separate myth from reality and reveal the strategies that actually drive incremental growth. What We Learned: Attribution isn’t incrementality. True performance comes from measuring impact, not just credit. Broken tags and messy product feeds can quietly tank campaign performance without warning. Performance plateaus are signals to evolve your tech stack, not signs to scale back. More partners can mean more scale if each brings something different to the table. Maximizing conversions is just

At the 2025 CommerceNext Growth Show, two standout sessions put Gen Z students and professionals in the spotlight, as they shared how this generation shops, what influences their decisions and what earns their long-term loyalty. WHAT WE LEARNED: How Gen Z Discovers and Researches Products Gen Z’s Shopping Preferences & Brand Loyalty Gen Z’s Non-Negotiables Gen Z in the Workforce Their Advice to Brands and Employers   How Gen Z Discovers and Researches Products For Gen Z, social media isn’t just entertainment; it’s where product discovery happens. Platforms like TikTok and Instagram are their go-to sources for finding what’s new and next. Influencers

CommerceNext Steps: Top Takeaways from the 2025 Growth Show At the 2025 CommerceNext Growth Show, we asked our industry-leading speakers to leave the audience with clear, actionable takeaways: CommerceNext Steps. These insights are designed to guide your next moves, helping turn big ideas into real-world impact. Sorted by each day’s theme, you’ll find strategies designed to help you lead through retail’s most pressing challenges. Day 1:  The Future of Customer Experiences Adapting with Purpose: How Sam’s Club Embraces Consumer Trends and Challenges Adapt with purpose. Evolve with a clear vision, not just reactive urgency. Align teams, strategy and innovation around a shared goal.

In our latest CommerceNext webinar, retail leaders from KEEN Footwear, Artisant Lane Furniture Collective, TeePublic and AB Tasty came together to explore how AI-powered personalization and smarter engagement strategies are transforming the ecommerce experience. The conversation dove into evolving consumer behavior, segmentation strategies and AI’s role in reducing friction along the buyer journey. What We Learned: Using AI-powered segmentation to better serve anonymous web visitors Leveraging emotional intelligence (Emotions AI) to personalize based on shopper psychology Utilizing smarter experimentation to test and optimize personalization strategies Understanding the growing importance of flexible preferred payment options Creating brand loyalty through recognition, community and relevance  

In our latest CommerceNext webinar, industry leaders from Coach, Kendo Brands, Gap Inc., About You and SCAYLE discussed the next evolution in digital customer experiences, exploring how AI, personalization and design simplicity can drive retention and long-term brand love.   What We Learned: Building AI-powered shopping assistants to personalize every touchpoint Designing clean, focused mobile experiences that convert Using customer insights to reshape product pages for modern behavior Investing in brand voice and values for long-term loyalty Using A/B testing strategies to evolve customer journeys Speakers: Becca Rotelli Mignanelli , VP, eCommerce, Coach Sarah Morphis, Senior Director, Ecommerce & Digital, KENDO Brands Anshuman

In our latest CommerceNext webinar, industry experts from American Eagle, Fabletics, Patagonia, Steve Madden and Vimeo came together to discuss how brands can create engaging content that drives customer loyalty and conversions. The session explored the role of storytelling, influencer content and video marketing in shaping the future of online shopping. What We Learned: Mastering multichannel storytelling across video, social, email & more Leveraging video to boost engagement & streamline the path to purchase Aligning content with the customer journey—from discovery to loyalty Speakers:  Ashley Schapiro, VP, Marketing, Media, Performance & Engagement, American Eagle Carly Gomez, SVP, Marketing, Fabletics Colleen Waters, VP, E-Commerce,