Category: Session Recaps

Customer Retention Strategies and Personalization

Rachel Reardon December 1, 2022

The holiday season is upon us which means companies will be preparing for many new customers. According to our benchmark survey with CommX, 63% of retailers are expecting holiday 2022 sales to beat 2021. Thus, it is critical to focus on customer retention strategies for repeat purchases beyond the holidays. In our webinar Winning Customer Loyalty Beyond Holiday Sales, we discussed several retention strategies that retailers can use to create a winning customer personalization experience such as: Creating a loyal following straight from the first purchase Focusing on personalization with customer retention strategies Experimentation with new models for better data collection Establishing strong

Using Composable Commerce to Prepare for Traffic Peaks

Rachel Reardon November 9, 2022

During the holiday season, it is standard for retailers to see spikes in traffic. Planning for such spikes requires heavy planning with strategies like code freezes. Though traditional methods can work, many leading figures in the retail industry are advocating for making use of composable commerce as a better tool for spike preparation. In our webinar, Treat Any Day Like Black Friday: How Composable Commerce Unwraps Your New Normal, we discussed the importance of composable commerce in modern operations. Speakers Dylan Valade, Head of Global Ecommerce Technology at PUMA and Ambassador at MACH Alliance Deepa Shekhar, Director of Digital Marketing Technologies at Logitech

Conversational Commerce: Your Ticket to a Successful Holiday Season

Maeve Billings October 10, 2022

When it comes to interacting with brands, consumers today have much higher expectations. They’re not only looking for products that meet their needs, but also a convenient and personalized shopping experience—whether they’re scrolling through your website or browsing in-store. These expectations only get more prominent during the holiday season. Consumers have so much to buy in so little time, it’s crucial for brands to put their best and most personalized foot forward to lock in customers for holiday shopping and beyond. Conversational commerce may be the solution. During the CommerceNext 2022 keynote session, “Preparing Your Tech Stack for the Era of Conversational Commerce,” executives

Optimizing Ecommerce For The Gift Buyer

Maeve Billings October 3, 2022

The most popular gift-shopping time of the year is just a few short weeks away and retailers across the globe are preparing to tackle the season. According to Coresight Research, the US Gifting Market is expected to grow to $816 billion by 2024, making it crucial for retailers and marketers to bring out their most creative and carefully planned strategies for optimizing ecommerce. Shopping for gifts is a very different journey than shopping for yourself, and the target customer may be nothing like the gifting customer. This is why it is essential for retailers to understand the gift shopping journey and the opportunity

Creating A Seamless, Integrated Ecommerce Experience Across The Customer Journey

Courtney Haas May 2, 2022

Today’s customers expect a seamless experience when interacting with a retailer or brand. Delivering an integrated ecommerce experience can help build customer loyalty and increase customer satisfaction and convenience. In our most recent webinar, “Creating A Seamless Ecommerce Experience Across The Customer Journey,” our experts discussed how they manage their ecommerce journey through tools and personalized experiences to create a cohesive ecommerce brand experience. What we learned: Pay attention to your most loyal customers Personalize ecommerce experiences Reduce friction at every step of the journey SPEAKERS: Liesel Walsh, SVP Marketing & Customer Experience at Boston Proper Joel Layton, Vice President, eCommerce, Marketing &

Spinning Up a Personalization Flywheel

Amelia Poling April 15, 2022

Customer acquisition costs are higher than ever before. This means that retailers must perfect their personalization strategies to drive brand loyalty and increase customer lifetime value. In the latest CommerceNext webinar, “Spinning Up a Personalization Flywheel,” our panel of experts discussed how their companies have tackled personalization at scale. What we learned: Use both customer and product data for ecommerce personalization. Organize a customer-centric model for personalization. Use consumer data transparently. Map out customer journeys to access vital personalization data. Speakers: Samir Desai, EVP, Chief Digital and Technology Officer, Abercrombie & Fitch Co. Brian Hashemi, CMO, UncommonGoods Elyse Burack, Head of Consumer Marketing,

Turn Facebook Uncertainty into Advertising Profitability with First-Party Data

Courtney Haas March 18, 2022

We are in a particularly turbulent time for growth marketing, especially for brands who have previously relied on Facebook data to track growth. With recent changes in iOS 14.5, ad personalization and performance reporting may be limited and brands may notice a shift in their metrics. In our most recent webinar, we gathered experts in first-party data to share how they are managing data to drive customer acquisition even during this tumultuous time. What we learned: Use first-party data for exclusive information on your customers Diversify testing methodologies to ensure the most accurate information Personalize using machine learning Speakers: Aubrie Richey, Vice President,

Using Collaboration to Unlock Best-In-Class Customer Experience

Amelia Poling February 25, 2022

Lack of cooperation is a huge and consistent obstacle for retailers across the globe in achieving optimal customer experience. It’s up to an entire company’s culture, from the top down, to prioritize CX. The recent CommerceNext webinar, “The Secret to a Great Ecommerce Experience? Collaboration!” covered these ongoing issues in ecommerce with the help of some of the most collaboration-forward minds in the industry. What we learned: Employ tools that enable visibility and collaboration across functions, including Net Promoter Score, C-SAT, A/B testing, etc. Company culture is at the heart of any successful CX. Treat your customers right, and you’ll be rewarded. Speakers:

New Year, New Email Marketing Strategies

Courtney Haas February 3, 2022

Rising acquisition costs have put retention marketing back in the hot seat. As more and more brands bolster their retention marketing strategies, email marketing and messaging are getting a second look. In a recent webinar, “New Year, New Email Marketing Strategies” leaders in the ecommerce industry shared their insights into what makes a great email marketing strategy and how to leverage the data from each campaign. What we learned: Changing mail privacy policies require brands to adjust metrics in order to properly guide future send procedures. Personalize email frequency depending on individual preferences. Create omni-channel customers through email marketing. Speakers: Julie Evans, Vice

Reimagining Ecommerce: Solving the Considered Purchase Sales Problem

Amelia Poling February 2, 2022

Luxury shopping is one of the largest ecommerce markets, including computer electronics, apparel & accessories, furniture & furnishing, auto & parts, luxury and beauty & cosmetics. The most effective solutions that encourage luxury shopping blend digital and human interaction. In a recent webinar, “Reimagining Ecommerce: Solving the Considered Purchase Sales Problem,” leaders in the ecommerce industry discussed how to approach considered purchases, and make customers feel comfortable completing complex purchases online. What we learned: Create highly personalized interactions online. Make recommendations that go beyond repeating previous purchases. Allow customers to easily save high consideration products to come back to visit online. Speakers: Emilie

Category: Session Recaps

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