Category: Session Preview

Domino’s Did With Its “We’re Sorry For Sucking” Campaign In 2009, Domino’s Pizza launched a campaign called “We’re Sorry for Sucking” in response to years of negative feedback and criticism about the quality of its pizza. The campaign featured TV commercials, print ads and online videos in which Domino’s executives read actual customer complaints about the pizza and promised to make changes to improve it. This campaign was a turning point for Domino’s and demonstrated the power of transparency and honesty in brand messaging. This campaign catalyzed Domino’s turnaround, which took the company from $3 to $300 per share. And that was just

We’ve all heard it before: TV is good for branding and delivering mass reach, but it’s expensive, hard to measure and the audience is shrinking. We want to set the record straight on some common misconceptions about TV advertising and how TV can operate with the speed, accountability and precision of digital. While we’ll start to scratch the surface in this post, be sure to join us for our session on January 20th at 3:15pm ET with Robert Tas, Chief Growth Officer at 1-800-Flowers. He’ll be joined by Simulmedia CEO, Dave Morgan, to discuss how TV can target with precision to reach new