Mr. Kosoff has served as Boot Barn’s Chief Digital Officer since January 2025. He has over 25 years of experience leading digital growth for top consumer brands. Prior to joining Boot Barn, Mr. Kosoff was the Chief Digital Officer for Tillys, Inc. from 2020 to January 2025. Before joining Tillys, Inc., Mr. Kosoff served as Vice President of Ecommerce and Performance Marketing at Taco Bell, a subsidiary of Yum! Brands, Inc., from January 2018 to February 2020. Prior to that, Jonathon oversaw the digital business for Hot Topic and Torrid from November 2012 to December 2017, most recently as its Senior Vice President of Ecommerce and Customer Relationship Management at Hot Topic, Inc.. Mr. Kosoff received a Bachelor of Arts degree in economics from the University of California, Santa Barbara and a Master’s degree in Business Administration from the University of California, Irvine.
