Author: Corey Peters

TV can be a performance multiplier when planned, measured and created the right way. In this CommerceNext webinar, a panel of leaders from Cuyana, ThirdLove, U Beauty and Marketing Architects unpacked how TV (linear + streaming) can build brand while driving measurable sales, when to add it to your mix and how to prove its impact across DTC and marketplaces. What We Covered: Uniting Brand and Performance with a Balanced Media Mix Planning Across Linear + CTV for Efficient, Full-Funnel Impact Reaching Beyond the “Bull’s-Eye” Audience Designing Creative That Builds Equity and Converts Measurement That Proves Incrementality Holiday Outlook: Sentiment, Promos, Mobile and

Black Friday is one of the biggest shopping moments of the year, and now is the time to make sure campaigns are ready to perform. In this CommerceNext webinar, RTB House and a panel of retail leaders from Patagonia, Minted and Sur La Table unpacked how to stay visible, relevant and profitable during the increasingly long and competitive promo period. Together, they shared data-driven insights, creative campaign strategies and the role of AI in maximizing performance from discovery through conversion. What We Covered: Rethinking Black Friday as an Extended Discovery Season Activating Early and Staying Top of Mind Driving Value Beyond Discounts Balancing

The future of retail is scrappy, fast-moving and tech-powered. Oftentimes, startups are the ones with the energy and fresh ideas to keep up. In this CommerceNext webinar, we showcased three startups, Zenyt, Test Party and Backstroke, that are transforming how retailers sell, safeguard and connect with their customers. Together, they offered a compelling look at how innovation, when paired with brand expertise, is reshaping retail from the ground up. What We Covered: Fixing Hidden Revenue Killers on Product Pages Making Accessibility a Growth Strategy Reinventing Email and SMS with Generative AI Turning AI Detection into Rapid, Prioritized Fixes Speakers: Arthur Pentecoste, Co-Founder &

At the 2025 CommerceNext Growth Show, Foot Locker’s Global Chief Customer Officer, Kim Waldmann, joined Mina Fader, Managing Director of the Baker Retailing Center at UPenn, for the keynote “Lacing Up for the Future: Empowering Teams and Igniting Sneaker Culture.” Their conversation offered an inside look at how a global brand with decades of history is reinventing itself for the next generation of consumers and what retail leaders can learn from that journey. This session covered: The “Lace Up Strategy:” A Clear Framework for Growth Loyalty Reinvented from the Frontline Empowering Teams to Build a Culture of Curiosity Expanding Audiences: Women and Gen