Author: Corey Peters

The future of retail is scrappy, fast-moving and tech-powered. Oftentimes, startups are the ones with the energy and fresh ideas to keep up. In this CommerceNext webinar, we showcased three startups, Zenyt, Test Party and Backstroke, that are transforming how retailers sell, safeguard and connect with their customers. Together, they offered a compelling look at how innovation, when paired with brand expertise, is reshaping retail from the ground up. What We Covered: Fixing Hidden Revenue Killers on Product Pages Making Accessibility a Growth Strategy Reinventing Email and SMS with Generative AI Turning AI Detection into Rapid, Prioritized Fixes Speakers: Arthur Pentecoste, Co-Founder &

At the 2025 CommerceNext Growth Show, Foot Locker’s Global Chief Customer Officer, Kim Waldmann, joined Mina Fader, Managing Director of the Baker Retailing Center at UPenn, for the keynote “Lacing Up for the Future: Empowering Teams and Igniting Sneaker Culture.” Their conversation offered an inside look at how a global brand with decades of history is reinventing itself for the next generation of consumers and what retail leaders can learn from that journey. This session covered: The “Lace Up Strategy:” A Clear Framework for Growth Loyalty Reinvented from the Frontline Empowering Teams to Build a Culture of Curiosity Expanding Audiences: Women and Gen

At the 2025 CommerceNext Growth Show, a dynamic panel, From Gen Z to Alpha: Redefining Acquisition for Emerging Audiences, brought together retail and marketing leaders from COS, Reformation, Walmart and RRD. The group explored what it takes to connect with today’s youngest and most influential shoppers: Gen Z and the emerging Alpha generation. What this session covered: How Gen Z Is Reshaping the Funnel The Influence of Creators and the Rise of the Creator Economy Using AI Without Losing Trust Crafting Authentic Brand Values Why Gen Z Loves Traditional Touchpoints   How Gen Z Is Reshaping the Funnel If there’s one thing that

At the 2025 CommerceNext Growth Show, we asked our speakers to distill their advice into clear, actionable takeaways: CommerceNext Steps. In this second edition, we’re sharing even more insights from our breakout sessions that move beyond the big ideas—offering practical strategies to drive real-world impact. Explore each day’s theme and gain strategies to help you lead through today’s most urgent retail challenges. DAY 1:  The Future of Customer Experiences Minimizing the Tradeoff: Balancing Retail Media ROI with a Seamless Brand Experience Communication is key. Your ecommerce search engine and ad tech must communicate with each other. Relevance drives incremental revenue. Relevance fuels both

One of the standout sessions at the 2025 CommerceNext Growth Show was the keynote, “Triple Threat Strategy: Unlocking Incrementality, Creative, and AI for Competitive Advantage.”  The session featured Avinash Kaushik, a globally respected expert in data-driven marketing and leader of Brand Strategy & Marketing Transformation at Tapestry, in conversation with Pooja Chandiramani of Coach. Together, they unpacked how brands can thrive by marrying AI, creative excellence and incrementality into a single cohesive strategy. This session covered: The three buckets of AI adoption Why HR (not just tech) is key to AI transformation How AI search is reshaping the consumer journey The power of