CommerceNext Insights

Is Your Loyalty Program Driving Growth this Holiday Season?

Nicole Stark November 30, 2021

Loyal customers are the steady heartbeat of a healthy business. This holiday season presents a unique opportunity to tap into your loyalty program customers. Given supply chain shortages, brands are offering exclusive access to limited-quantity products, targeted offers and unique experiences to really take loyalty to the next level. In this webinar, “How to Drive Growth from your Loyalty Program”, we walked through best practices for creating a loyalty program and shared ideas for how you can catalyze your loyalty program during this holiday season. What We Learned Acquire, re-engage and grow loyalty members by balancing strategy and optimizing reach to ensure high

Unlocking Zero-Party Data with Loyalty

Amelia Poling November 19, 2021

As demands for greater internet privacy and data protection ramp up, third-party data will become significantly less impactful. By investing in a loyalty program, brands can offer shoppers a clear incentive for intentionally sharing their personal information, i.e. zero party data. In the recent webinar, “Unlocking Zero-Party Data with Loyalty,” CommerceNext welcomed to discuss the power of this data and the effects of the crumbling cookies. What we learned: The messaging and offers that drive loyalty How to make your highest value customers your best brand advocates The impact of improved loyalty on the brand Speakers: Matt Powell, Chief Technology Officer, FTD Andrea

CommerceNext Forrester Holiday Shipping 2021 Research

Holiday Shipping: How to Market When Inventory is Unpredictable

Katja Teichmann November 18, 2021

The 2021 Holiday season is finally here—with supply chain issues impacting holiday shipping, retailers are being forced to adapt their usual tactics. To help you prepare, we partnered with Forrester’s lead retail analyst, Sucharita, Kodali, to survey 80+ retailers, learning about their expectations and strategies for the 2021 holiday retail season. We also recorded a podcast earlier this week where Sucharita discusses the findings. Below are the key themes that arose from the study: Cyber Meh-day The majority of retailers reported they will promote either the same amount or less during promotional periods like Cyber 5 and the month of December. Island of

Successful Partner Marketing in Q4 and Beyond

Rachel Klein October 27, 2021

Happy 50th Webinar-versary to us! In this week’s extra special celebratory webinar, we talked about the joys, the pitfalls, the challenges and the evolved benefits of partner marketing. In a time of rising acquisition costs and lower ROI, it appears it’s time we all embrace these kinds of alternatives to paid search and social. What We Learned In just one hour, we learned about the evolution of partner marketing, it’s challenges, it’s benefits and how it looks in the real world utilized by two top brands. Here’s a taste of what they had to say: Partner marketing is now more diverse than ever,

THE YES’ Julie Bornstein on Career Growth and AI Powered Retail Innovation

Amelia Poling October 25, 2021

CONVERSATIONS WITH COMMERCENEXT Episode 9: Career Growth and AI Powered Retail Innovation Ft: Julie Bornstein, Founder & CEO at THE YES Hear the full episode wherever you listen to podcasts or read the highlights below. From Finance to Fashion Julie Bornstein has years of experience with fashion ecommerce brands, including Nordstrom, Sephora, Urban Outfitters and Stitch Fix. She built Nordstrom’s online presence, oversaw Sephora’s website and loyalty program, served as the Head of Ecommerce for Urban Outfitters and helped grow Stitch Fix while preparing for its IPO. Now, Bornstein serves as the CEO and Founder of THE YES, a start-up building the future

Cyber 5 Marketing Tips

Nicole Stark October 20, 2021

Cyber 5, the days between Thanksgiving and Cyber Monday, is an important time of year for retailers to capture customers and generate peak holiday sales. Given issues in the industry with supply chain and privacy limitations, marketing during this upcoming Cyber 5 is proving to be a new and difficult challenge for retailers. At CommerceNext IRL, our speakers shared how to best prepare for this year’s unprecedented Cyber 5. Check out these four tips for Cyber 5 marketing success: 1.iIt’s beginning to look a lot like SMS season: Over 89% of consumers are interested in communicating with brands over text—implement SMS marketing if

Invincible Ecommerce: How to Build an Unshakeable Growth Marketing Foundation

Nicole Stark October 8, 2021

Data privacy restrictions, economic shifts and Facebook and Google ad platform evolutions create a moving target for growth-oriented brands. In this webinar, the speakers share details about a framework for successful growth marketing that includes: building a first-party data strategy, leaning into social commerce and marketplaces, implementing an agile creative testing framework and expanding your media mix. Speakers: Suruchi Shukla, VP of Marketing (Omnichannel Growth), Tailored Brands Houman Akhavan, Chief Marketing Officer, CarParts.com Eric Tsai, VP of Marketing and Business Development, Joybird Kevin Goodwin, VP of Client Engagement, New Engen Watch the replay here or read the recap of key takeaways below. In

CommerceNext IRL 2021 Releases

Katja Teichmann September 28, 2021

Many of our speakers/sponsors are making big moves this fall. We are excited to announce the following achievements and releases from our community: Rise Interactive: Rise Interactive Announces Significant Expansion of Connex® Technology to Include Marketplaces and Retail Media Networks ProductsUp: Productsup Launches New Platform To Help Businesses Address Growing Commerce Anarchy Crisis Evolv Technologies: Evolv AI Releases Flows, a New Approach to Understanding Digital Customer Behavior and Driving Better Outcomes Humankind: High Alpha Launches Humankind, a Digital Concierge Platform That Elevates and Scales the Customer Experience for E-Commerce Brands Persado: Shoppers Are Ready For Personalization And Willing To Trade Data For It iAdvize: iAdvize acquires Aploze, expanding

CommerceNext Internship Highlights: What I Learned This Summer With CommerceNext

Amelia Poling August 20, 2021

Nearing the end of their internship experiences, Vanessa Dang and Amelia Poling share their experiences working with the CommerceNext Team as marketing interns for the Summer of 2021. VANESSA’S INTERNSHIP EXPERIENCE With a background in entertainment marketing while pursuing an undergraduate degree in Economics at the University of California, Berkeley, I knew I had wanted to dip my toes into the marketing world for a long time. Thus, when looking for an internship this summer, I had focused on three key points: mentorship, independence and flexibility. Lucky for me, CommerceNext was able to provide all of the above and more. As a start-up

Opportunities and Challenges of Personalization at Scale

Amelia Poling August 11, 2021

Personalization at scale is a great way to encourage customer retention through more engaging experiences. In a recent webinar, Jon Mandell (SVP, Membership Marketing and Global Ecommerce, WW), Ujjwal Dhoot (CMO, DXL Group) and David Henry (Director of Product Marketing, Amperity) discussed the opportunities and challenges of personalization. Watch the replay here or read the recap below. Amperity Presentation: How to Personalize Your Customers’ Experiences Personalization at scale is the moon shot for engaging customers throughout their experience with a brand. When personalization is used, a brand will “ultimately do a better job at captivating and engaging customers” according to Amperity. As a

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