CommerceNext Insights

Engaging and Converting Customers With Killer Content

Maya Chalil March 5, 2025

In our latest CommerceNext webinar, industry experts from American Eagle, Fabletics, Patagonia, Steve Madden and Vimeo came together to discuss how brands can create engaging content that drives customer loyalty and conversions. The session explored the role of storytelling, influencer content and video marketing in shaping the future of online shopping. What We Learned: Mastering multichannel storytelling across video, social, email & more Leveraging video to boost engagement & streamline the path to purchase Aligning content with the customer journey—from discovery to loyalty Speakers: Ashley Schapiro, VP, Marketing, Media, Performance & Engagement, American Eagle Carly Gomez, SVP, Marketing, Fabletics Colleen Waters, VP, E-Commerce,

5 Cutting-Edge Technology Trends in Retail

The Top 5 Emerging Technologies in Retail

Vanessa Dang March 5, 2025

Keeping up with retail technology trends means learning what’s working today and adapting it to your brand. At CommerceNext, we learn from hundreds of retail brands each year, and we’ve identified five emerging technologies reshaping retail for 2025. Here’s how to integrate them into your business. Sustainability-Focused Retail Technology Sustainability continues to be a priority, pushing brands to partner with new technology in retail and develop global impact programs. Patagonia’s “Worn Wear” initiative promotes sustainability by letting customers trade used gear for credit. Similar campaigns include Lululemon’s “Like New,” The North Face’s “Clothes The Loop” and REI’s “Used Gear.” Startup Trashie offers

International Women’s Day: Honoring Iconic Women In our Retail Community

Corey Peters March 4, 2025

Happy Women’s History Month! To celebrate, we asked a few female leaders in our community to share career advice or marketing tips to help pave the way for future leaders in the retail industry. Kacey Sharrett, Former Head of DTC, GoPro “Life is too short to hate your job and burnout is rarely caused by just working long hours. Burnout is caused by working on goals that you don’t believe in for people that don’t treat you right. Know how to identify both and take another path before you have any regrets. Retail is tough enough as it is.”

5 Ways Businesses Can Prioritize Sustainability in 2025

Maya Chalil March 1, 2025

While Earth Day brings our environmental responsibilities into sharp focus, the truth is that sustainability demands brands’ attention every day. From sourcing to packaging to managing logistics, the aim is clear: build an ecosystem that’s beneficial for the planet, profitable for businesses and positive for consumers. A 2023 report by ThredUp found that 78% of consumers prefer to buy from brands that are transparent about sustainability efforts. This means sustainability is no longer a niche concern—it’s an expectation. So, ready to get your green on? Let’s dive into 5 ideas to steer your business towards a greener future. 1. Eco-Friendly Packaging Solutions Transitioning

How to Create a Retail Loyalty Program that Actually Works

Corey Peters February 21, 2025

Designing Retail Loyalty Programs That Work At CommerceNext, we get the chance to learn from top retail leaders at Target, Sephora, Ulta Beauty and others who have created the most successful loyalty programs in the industry. Here are some of the key strategies they use to drive customer loyalty and engagement; and join us at the 2025 CommerceNext Growth Show, June 24-26 in NYC, for deeper discussions. Types of Loyalty Programs 1. Points-based: Customers earn points per purchase, redeemable for discounts or products. Pros: Simple, encourages frequent shopping. Cons: Can become predictable, may not build deep brand loyalty. 2. Tiered: Higher

How Dunkin Brews Success: Mastering Marketing with Digital Innovation & Fundamental Strategies

Corey Peters February 20, 2025

Dunkin’ has been a popular coffee chain for decades, evoking a sense of familiarity and nostalgia for millions of loyal customers. But staying on top in such a competitive industry requires more than great coffee and branding—it takes strategic innovation, bold marketing moves and a deep understanding of consumer behavior. Want to learn more about the top brands shaping the retail industry? Register for the 2025 CommerceNext Growth Show in NYC, June 24-26. 1. Social Media & Viral Engagement TikTok & Influencer Marketing: Dunkin’ has become a leading brand in influencer marketing. In 2020, the coffee chain had a highly successful collaboration with

How Target Circle Redefines Loyalty Programs with Personalization and Convenience

Corey Peters February 11, 2025

Learn all about innovations in retail at the 2025 CommerceNext Growth Show, June 24-26 in NYC. Gain invaluable insights on the latest trends, strategies and tips for success. Target Circle stands out as one of the largest and most recognized retail loyalty programs, boasting over 100 million users. Let’s explore how this program elevates the customer experience while fostering loyalty and driving business growth for Target. What You’ll Learn: How Target offers flexible options for Target Circle members Incentives and deals offered to Circle members The value of customer convenience throughout Target Circle The use of personalization within Circle Flexible Membership Options Target

2025 Digital Retail Forecast: Opportunities, Challenges and Strategies

Maria del Carmen Tume Saavedra February 10, 2025

In our latest webinar, we explored the trends, opportunities and challenges that will shape digital retail success in 2025. Sucharita Kodali, VP and Principal Analyst at Forrester Research, shared her expert insights and predictions for the year ahead, setting the stage for a dynamic panel discussion with retail leaders. Attendees gained actionable takeaways to stay ahead in the evolving digital landscape. What we learned: Takeaways from the 2024 holiday retail season The importance of mobile experience in retail Challenges for Chinese competitors in ecommerce How to adapt to new search behaviors The impact of tiktok shifts and tariff changes Speakers: Sucharita

Explore the Best of NYC During the 2025 CommerceNext Growth Show

Corey Peters February 8, 2025

Get ready for the retail, ecommerce, tech extravaganza of the year! The 2024 CommerceNext Growth Show is set to take place June 11-13, 2024, and what better place to host this spectacular event than the vibrant and electrifying city of New York! As you prepare for an enriching professional experience, why not seize the opportunity to explore the city’s cultural richness, delicious cuisine and thrilling activities? Here’s your ultimate guide to making the most of NYC during your visit this upcoming June.

Why Attend the 2025 CommerceNext Growth Show

Corey Peters January 17, 2025

The CommerceNext Growth Show is back in NYC this year from June 24 to 26! Let’s explore why CommerceNext is the community for digital, marketing and technology leaders to forge strong connections and drive success. Learn from 150+ leaders in 75+ sessions Learn directly from innovative and trailblazing executives redefining the retail landscape. Previous speakers include TikTok Shop, Walmart, Sephora, Skims and more. This year, even more top retailers are joining us for transformative keynotes, panels and in-depth sessions. Explore forward-thinking discussions on the most important topics driving retail and ecommerce. From AI-driven solutions and seamless omnichannel experiences to strategies for conversion growth

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