Category: Marketing How-To

Amazon Listings Unleashed: 6 Secrets to Achieving Peak Visibility

Maeve Billings November 14, 2023

Amazon isn’t just a platform; it’s a digital marketplace powerhouse where the right strategies can propel your products to the forefront. Here are six secrets to unlock peak visibility and skyrocket your sales: Understanding Amazon SEO Mastering Title Creations Strategic Keywords Crafting Compelling Descriptions Prioritizing Customer Reviews and FAQs Implementing Compelling Visuals 1. Understand Amazon SEO Fundamentals Amazon SEO is the unsung hero that can elevate your product rankings, driving traffic, boosting visibility and ultimately increasing conversion rates. In a landscape where 63% of online shoppers initiate their product searches on Amazon, navigating the A10 algorithm is crucial. The A10 algorithm, succeeding the

Retail IT, Innovation and Omnichannel Insights with Adorama’s CTO

Katja Teichmann October 3, 2023

It’s a busy world out there for the IT professionals in retail. Between rapidly developing technologies and economic challenges, they’ve got their hands full. Here to talk about the current state of IT, innovation and omnichannel strategies is Hani Batla, CIO/CTO at Adorama. As one of the largest specialty retailers for consumer electronics and professional audio reading photography, Adorama has been through some exciting adaptations and developments over the last few years. Read on for the full interview with Batla, as we discuss key challenges, technological trends, the integration of ecommerce and physical retail and more. Katja Teichmann: What are one or two

Elevate Your Cyber 5 Strategy: Lessons from Innovative Campaigns

Maeve Billings October 2, 2023

As the Cyber 5 frenzy approaches, retail brands are gearing up to seize the opportunity of this monumental shopping week. Global online sales for Cyber Week in 2022 reached an astounding $281 billion, cementing its status as an international event that warrants the attention of marketers worldwide. With consumers spending 4% more online than the previous year, totaling $35.27 billion in the U.S. alone, the stakes have never been higher. Let’s explore strategies that not only drive revenue but also resonate with consumers on a deeper level. Authenticity and Values: Davines’ Green Friday In today’s consumer landscape, authenticity is paramount. Consumers gravitate towards

Precision and Personalization: The Future of Chatbots with Conversational AI

Maeve Billings September 18, 2023

Conversational AI has emerged as a game-changer in the realm of customer engagement. During the CommerceNext 2023 Ecommerce Growth Show, Christian Ward, Chief Data Officer at Yext, shed light on how conversational AI is unlocking the full potential of chatbots, transforming the customer experience and optimizing business operations. In this blog, we’ll delve into the key insights from the session, providing actionable takeaways for marketers looking to leverage conversational AI effectively. https://youtu.be/Qf6hntqtV6U?si=p_DoiclM6Ye1WHvk The Evolution of Conversational AI Until recently, the internet primarily answered the questions of who, what, where and when. However, with the advent of artificial intelligence, we’re now equipped to tackle

Physical Retail Trends & Preparing for Holidays

Kylie Rashkin September 15, 2023

Nothing compares to the experience of shopping from the comfort of your own home. Whether you are laying in bed, on a lunch break or mindlessly scrolling through product pages while watching TV, it is everyone’s favorite pastime. Yet something remains so special about the traditional in-store shopping experience and 47% of consumers plan to make their holiday purchases in department stores. Full of personalized touchpoints and the chance to engage with brands face-to-face it holds a unique attraction. As we approach the holiday season, let’s explore how you utilize some physical retail trends and make the most of the in-person shopping experience

Unlocking Social Commerce Success: Strategies to Stand Out and Profit

Maeve Billings September 5, 2023

As platforms like Facebook, Instagram, Snapchat and TikTok continue to emphasize automation and algorithm-driven approaches, brands find themselves lost in a sea of similarity, struggling to stand out. In a breakout session at CommerceNext 2023 Ecommerce Growth Show, Josh Tan, Sr. Director, Media Strategy at Rise Interactive, shared invaluable insights on how to craft a winning social commerce strategy that not only drives profit but also ensures efficiency. Read on to dive into the key takeaways from this session and explore actionable steps to optimize your social commerce approach. https://youtu.be/a_8wOiT7O3E?si=0JFwDpBf8CTb5jDF Adapting to Change: Key Techniques for Success The session kicked off with a

Exploring the Power of Omnichannel Retail with Trina Turk and Amazon Today

Maeve Billings August 22, 2023

The CommerceNext 2023 Ecommerce Growth Show was full of insights for retailers seeking innovative ways to stay ahead in the ever-evolving landscape of ecommerce. One breakout session, “Omnichannel is Everything: How Retailers Can Amplify and Optimize In-Store Inventory,” featuring Ashley Walker, Director of Digital Marketing and Ecommerce at Trina Turk and Mel Lubey, Strategic Partnerships at Amazon Today, delved into the intersection of ecommerce and brick-and-mortar retail. With a focus on meeting customers’ demands for convenience and immediacy, the session unearthed key omnichannel strategies that retailers can harness to create a seamless, customer-centric shopping experience. Read on to learn the session’s key takeaways

Domino’s Reinvented – Boldly Innovating for Today’s Changing Customer Journeys

Maeve Billings July 28, 2023

The 2023 Ecommerce Growth Show brought together industry leaders from various sectors to discuss the ever-changing landscape of digital commerce. One of the standout keynote presentations featured Christopher Thomas-Moore, Chief Digital Officer at Domino’s, who shared insights into how the pizza giant reinvented itself through bold innovation to adapt to today’s changing customer journeys. In this blog, we’ll explore the five key points from CTM’s presentation that businesses can apply to thrive in the dynamic digital landscape. The five key takeaways from this keynote include: Embrace change and innovation to stay adaptable and relevant. Identify and leverage tensions to find creative solutions. Obsess

5 Things Every Marketer Should Know About Google Analytics 4 (GA4)

Maeve Billings July 25, 2023

In today’s rapidly evolving digital marketing landscape, staying ahead of the curve with data-driven insights is crucial for success. Google Analytics has been a trusted tool for marketers over the years, providing valuable data and analytics for web properties. With the introduction of Google Analytics 4 (GA4), there has been a paradigm shift in how marketers track and analyze web and app properties. GA4, announced in October 2020, brings new features and capabilities that every marketer should know. In this blog post, we will delve into the top five things every marketer needs to know to efficiently use and fully capitalize on the

Category: Marketing How-To

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