Category: Marketing How-To

Successful Partner Marketing in Q4 and Beyond

Rachel Klein October 27, 2021

Happy 50th Webinar-versary to us! In this week’s extra special celebratory webinar, we talked about the joys, the pitfalls, the challenges and the evolved benefits of partner marketing. In a time of rising acquisition costs and lower ROI, it appears it’s time we all embrace these kinds of alternatives to paid search and social. What We Learned In just one hour, we learned about the evolution of partner marketing, it’s challenges, it’s benefits and how it looks in the real world utilized by two top brands. Here’s a taste of what they had to say: Partner marketing is now more diverse than ever,

THE YES’ Julie Bornstein on Career Growth and AI Powered Retail Innovation

Amelia Poling October 25, 2021

CONVERSATIONS WITH COMMERCENEXT Episode 9: Career Growth and AI Powered Retail Innovation Ft: Julie Bornstein, Founder & CEO at THE YES Hear the full episode wherever you listen to podcasts or read the highlights below. From Finance to Fashion Julie Bornstein has years of experience with fashion ecommerce brands, including Nordstrom, Sephora, Urban Outfitters and Stitch Fix. She built Nordstrom’s online presence, oversaw Sephora’s website and loyalty program, served as the Head of Ecommerce for Urban Outfitters and helped grow Stitch Fix while preparing for its IPO. Now, Bornstein serves as the CEO and Founder of THE YES, a start-up building the future

Cyber 5 Marketing Tips

Nicole Stark October 20, 2021

Cyber 5, the days between Thanksgiving and Cyber Monday, is an important time of year for retailers to capture customers and generate peak holiday sales. Given issues in the industry with supply chain and privacy limitations, marketing during this upcoming Cyber 5 is proving to be a new and difficult challenge for retailers. At CommerceNext IRL, our speakers shared how to best prepare for this year’s unprecedented Cyber 5. Check out these four tips for Cyber 5 marketing success: 1.iIt’s beginning to look a lot like SMS season: Over 89% of consumers are interested in communicating with brands over text—implement SMS marketing if

Invincible Ecommerce: How to Build an Unshakeable Growth Marketing Foundation

Nicole Stark October 8, 2021

Data privacy restrictions, economic shifts and Facebook and Google ad platform evolutions create a moving target for growth-oriented brands. In this webinar, the speakers share details about a framework for successful growth marketing that includes: building a first-party data strategy, leaning into social commerce and marketplaces, implementing an agile creative testing framework and expanding your media mix. Speakers: Suruchi Shukla, VP of Marketing (Omnichannel Growth), Tailored Brands Houman Akhavan, Chief Marketing Officer, CarParts.com Eric Tsai, VP of Marketing and Business Development, Joybird Kevin Goodwin, VP of Client Engagement, New Engen Watch the replay here or read the recap of key takeaways below. In

Opportunities and Challenges of Personalization at Scale

Amelia Poling August 11, 2021

Personalization at scale is a great way to encourage customer retention through more engaging experiences. In a recent webinar, Jon Mandell (SVP, Membership Marketing and Global Ecommerce, WW), Ujjwal Dhoot (CMO, DXL Group) and David Henry (Director of Product Marketing, Amperity) discussed the opportunities and challenges of personalization. Watch the replay here or read the recap below. Amperity Presentation: How to Personalize Your Customers’ Experiences Personalization at scale is the moon shot for engaging customers throughout their experience with a brand. When personalization is used, a brand will “ultimately do a better job at captivating and engaging customers” according to Amperity. As a

The Right Insights: The Key to Improving Site Experience

Amelia Poling August 3, 2021

Making data-driven changes to your ecommerce site will build the most accessible and effective ecommerce experience for your customers. But, demands for privacy and security from your customers mean finding new ways to access their data. In a recent webinar hosted by CommerceNext, we heard from Sarah Schultz (AVP – Ecommerce Product Management & Web Operations, Ann Taylor), Matt Powell, (Chief Technology Officer, FTD) Stephanie Urban (VP eCommerce, Urban Digital) and Kirsten Newbold Knipp (CMO, FullStory) on how to make this all happen. Watch the replay here or read the recap below. FullStory Presentation: What’s Driving Customers To Jump Ship In a customer survey

Adapting Advertising Strategies to Meet Growing Privacy Needs

Katja Teichmann July 23, 2021

With privacy measures doubling down to meet consumers’ increasing needs, our advertising strategies are going to need to adapt. Luckily, our latest webinar covered the best practices your brand can use to both prepare for a cookieless world and improve your advertising strategies while still reaching your target audience. We’re breaking down what Gary Burtka (VP US Operations, RTB House), Suruchi Shukla (VP of Omnichannel Growth Marketing, Tailored Brands), Loren Simon (Chief Revenue Officer, American Giant) and Leslie Burthey (VP of Marketing, GoodRx) had to say on the topic. Watch the replay here or read the recap below. [PRESENTATION] We all need

Photo by Nataliya Vaitkevich from Pexels

Personalized Engagement — How to Stop Frustrating Your Customers

Amelia Poling July 7, 2021

The CommerceNext webinar, “Personalized Engagement—How to Stop Frustrating Your Customers,” began with a presentation from Ehren Maedge (GM – North America, MoEngage) about the personalization of messages and engagement for customers. Next, Maedge was joined for a detailed discussion on best practices for personalization by John Yesko (Senior Director, Head of User Experience & Service Design, Walgreens), Jenna Posner(VP of Digital, SNIPES) and Jeff Gerstel (CMO, B&H Photo Video). Read the recap here or watch the replay. [PRESENTATION] MoEngage On Current Personalization Trends Personalization begins with understanding your customers. MoEngage conducted a research survey to acquire a “360-degree view of [the] customer,” including how

Campaigns We Love Series: Having Pride In Your Brand

Rachel Klein June 25, 2021

Having Pride In Your Brand Every time we talk about cause marketing with our panels, the emphasis inevitably boils down to: “make sure it feels authentic to the consumer” and “choose a cause true to your core company values.” It’s incredibly difficult to check both these boxes completely and in a natural-feeling way for consumers, but Bombas is the gold medalist of cause marketing—especially this month. A little about Bombas: Cause to the core. Aiding people experiencing homelessness is Bombas’s core mission—they also happen to make some of the best socks on the market. Since its inception in 2013, one pair of

Brands Highlighting Social Issues The Right Way

Katja Teichmann June 25, 2021

What’s the best way for a brand to genuinely and authentically highlight social issues? With more and more (young) consumers not only expecting brands to take a stance but choosing to support those who do over those who don’t, retailers and DTC brands are finding causes relevant to their community without looking like they’re just trying to appeal to the masses. If you needed some convincing, these stats highlight the importance of company values and consumer support: Fifty one percent of Gen Z consumers will make sure a company aligns with their values before purchasing from them. According to the NRF, Gen Zers

Category: Marketing How-To

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