Category: Session Recaps

Domino’s Reinvented – Boldly Innovating for Today’s Changing Customer Journeys

Maeve Billings July 28, 2023

The 2023 Ecommerce Growth Show brought together industry leaders from various sectors to discuss the ever-changing landscape of digital commerce. One of the standout keynote presentations featured Christopher Thomas-Moore, Chief Digital Officer at Domino’s, who shared insights into how the pizza giant reinvented itself through bold innovation to adapt to today’s changing customer journeys. In this blog, we’ll explore the five key points from CTM’s presentation that businesses can apply to thrive in the dynamic digital landscape. The five key takeaways from this keynote include: Embrace change and innovation to stay adaptable and relevant. Identify and leverage tensions to find creative solutions. Obsess

Unleashing the Hidden Power of User-Generated Content to Drive Engagement and Profit

Maeve Billings July 27, 2023

Despite the abundant information in User-Generated Content (UGC), many retailers still need help to fully harness its potential. During the most recent CN webinar, “Unleashing the Hidden Power of User-Generated Content to Drive Engagement and Profit,” our panel of experts from Colgate-Palmolive, Saadia Group, REDCON1 and Yogi discussed how to get the most out of your (and your competitors) UGC by making it a central part of your strategic planning. WHAT WE LEARNED: The number one factor in a consumer’s purchase decision is price, but the second is trust. The power of rethinking the current bifurcation of User-Generated Content. How to make the

Engage Influence and Sell: 3 Ways to Improve Your Customer’s Journey

Kylie Rashkin July 20, 2023

Enhancing the understanding of the customer journey is important for retailers as it allows for the seamless delivery of personalized experiences that lead to customer satisfaction, loyalty and most importantly, sales. However, the growing frequency, nonlinear patterns and fragmentation of customer journeys present a challenge in achieving this understanding. This webinar aimed to discuss three strategies to enhance your customer journey by leveraging recent advancements in AI, data collection and retargeting technology. Panelists from TULA Skincare, Blue Apron, AdRoll, Glassbox and Yext were eager to share their insights and experiences with us. WHAT WE LEARNED ABOUT: Conversational AI Retargeting Leveraging Real-Time Data SPEAKERS:

How to Successfully Market to Gen Z: Insights from Forever 21, e.l.f. Beauty and Coach

Kylie Rashkin July 20, 2023

Gen Z is the first generation to grow up entirely in the digital age. Born between the late 1990s and early 2010s, they have experienced widespread access to the internet, smartphones and social media starting from a young age. As a result, they function differently as consumers with unique traits and behaviors. Our 2023 CommerceNext Ecommerce Summit featured multiple sessions on how to market to Gen Z. We’ve gathered the three best tips shared from Forever21, e.l.f Beauty and COACH who all spoke at the annual conference. Meet Gen Z Where They Are Show up Authentically & Naturally Resonate with them on a

How Generative AI Elevates Customer Retention and Loyalty at Kate Spade

Maeve Billings July 11, 2023

At the 2023 Ecommerce Growth Show, Amanda Bopp, VP North America Marketing at Kate Spade, engaged in a captivating discussion with Michelle Nemschoff, SVP Marketing at Persado, shedding light on how Kate Spade leverages generative AI to amplify customer retention and foster loyalty. In this blog post, we will explore three key takeaways from the session, giving you a glimpse into how Kate Spade uses AI to deliver personalized customer experiences, tap into the emotional sentiment of products and find the optimal place for AI within their digital ecosystem. Read on to learn more or watch the full session recording here. Leverage AI

Using Personalization to Drive Ecommerce Growth

Ali Tyler May 24, 2023

Consumers have countless options at their fingertips, so capturing and retaining their attention has become increasingly challenging. However, personalization offers a solution to this predicament. By customizing your approach to meet individual needs, you can set your brand apart, foster loyalty, and ultimately fuel your business’s growth. This webinar aimed to delve into the most up-to-date trends and effective strategies for creating personalized experiences that not only drive growth but also cultivate enduring customer relationships. The presentation was lead by Marylin Montoya, VP of Marketing at AB Tasty who shared tips for creating a customized experience for customers. Accompanying her on the panel

Collect to Convert: Leveraging Customer Data for Elevated Experiences

Ali Tyler May 12, 2023

In today’s highly competitive market, creating a memorable and personalized customer experience is crucial to driving conversions and building brand loyalty. But how do you collect and use the right customer data to make this happen? In our latest webinar, we explored the power of consumer-consented data and learned from Allison Kelly, Chief Revenue Officer at Digioh, how it can help turn website visitors into loyal customers. She was joined by a panel of executives from Smith & Noble, VF Corp and Pacsun as they discussed key strategies for collecting and leveraging this valuable data to create a concierge shopping experience that keeps customers

Cracking the Code to the Ultimate Shopping Experience

Ali Tyler April 6, 2023

Are you looking to take your business to the next level? In today’s digital age, delivering a shopping experience that rivals or even surpasses the in-person experience can be the difference between an average year and a great one. During the most recent CN webinar, we asked Genevieve Haldeman from Cloudinary to share her advice for making the customer shopping experience as seamless as possible. She was joined by a panel of senior-level executives from GoPro, Ulta and FTD who discussed their own strategies for creating an effective online shopping experience. WHAT WE LEARNED: Optimization of various features can increase likelihood of purchase. Personalization

Three Ways to Improve your Ecommerce Loyalty Program

Ali Tyler January 30, 2023

In 2022, two thirds of retailers focused on building out their loyalty programs as one of their most critical retention strategies. If you don’t already have a program launched, you’re already behind. But don’t worry, here’s some help from the loyalty pros. In the latest CN webinar, we asked Gautam Kanumuru, Co-Founder and CEO of Yogi, to share his knowledge about the importance of customer loyalty and what retailers can do to improve marketing their product. Then, a panel of senior-level executives from Hanky Panky, FGX International and Ten Thousand discussed different methods of gaining consumer loyalty and offered advice for creating a

Recession Proof Marketing Strategies: Tips from the 2022 CommerceNext Ecommerce Conference

Maeve Billings December 13, 2022

The looming recession and the overall current macroeconomic state of the United States economy has frightened every business. Budget cuts are necessary during a recession, and more often than not, marketing dollars are some of the first to go. But sales aren’t going to happen if marketing doesn’t exist, so it’s time to recession-proof your acquisition and retention strategies. We gathered the three best tips shared at the 2022 ecommerce conference from over 100 industry leaders. Optimize Your Customer Experience Emphasize Your Brand’s Value, Not Your Prices Focus on Creating Meaningful Content Read on to explore these essential tips for success during a

Category: Session Recaps

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