CommerceNext Insights

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The Emerging Online Trend That’s Quietly Changing How We Shop

Corey Peters April 29, 2024

In today’s dynamic ecommerce landscape, the integration of AI technologies is reshaping the way we shop online. We’ve put together a guide on how AI is impacting ecommerce businesses, from personalized experiences to streamlined logistics, to help you understand how to stay ahead in the increasingly competitive market. Key Takeaways: Leverage AI for mobile optimization and online discovery by including personalized shopping experiences, virtual assistants, chatbots and many more tools to enhance accessibility and customer engagement. Google, Meta and social media platforms utilize AI algorithms for targeted marketing and integrate AI-powered recommendation systems to facilitate seamless purchases. AR/VR technologies use AI for product

The Future of On-Site Personalization: Best Practices

Sofiia Tarasiuk April 19, 2024

Ecommerce success is no longer just about engaging customers–it’s about creating tailored experiences that resonate on a personal level. An Epsilon study shows that 80% of consumers are more likely to do business with a company when it offers them personalized experiences, and 90% find personalization appealing. These figures highlight why personalization is not just beneficial but essential in the modern marketing playbook. A recent CommerceNext webinar, “Leveling Up On-Site Personalization in 2024,” brought together industry experts to dive deep into the evolving landscape of on-site personalization in retail and DTC brands. Speakers: Parvez Patel, VP Omni-Channel eCommerce & Digital Experiences, NAPA Auto

Maximize Your Business Potential with Connected TV

Maria del Carmen Tume Saavedra April 2, 2024

Connected TV (CTV) merges the wide reach of traditional TV advertising with the advantages of digital targeting and analytics. As a significant component of performance marketing, CTV offers detailed data insights, making it an essential tool for marketers. CommerceNext’s latest webinar focused on helping ecommerce and marketing professionals better understand CTV advertising with the help of examples from our panel of experts. What we learned: How to get started with CTV advertising Effective data collection and utilization strategies in CTV Applications and success stories from leading brands Speakers: Steve Hartmann, Head of Integrated Marketing, Experian Consumer Services Sam Russell, Director, Media & Acquisition,

Person analyzing data from SEO strategies.

Ecommerce SEO Uncovered: 5 Proven Strategies for Online Dominance

Corey Peters March 20, 2024

Optimizing SEO is pivotal for driving traffic and sales, and by implementing SEO strategies, you can help boost your online store to the top of search results. We’ve compiled 5 strategies to help you optimize SEO for your ecommerce site. Key Takeaways: Effective keyword research is crucial. Website setup is key: focus on simplicity and user-friendliness. Create quality content that is product-led with keyword research implemented. Manage link building internally and externally. Conduct regular audits to maintain and improve search engine rankings. 1. Conduct Comprehensive Keyword Research Keyword research is key to reaching your target audience. Begin by understanding your target audience.

Unlock Your 2024 With AI: The Playbook for Ecommerce

Unlock Your Year With AI: The Playbook for Ecommerce

Sofiia Tarasiuk March 8, 2024

In 2024, you have to make an impact with AI. The smartest and most innovative retail and ecommerce companies are embracing AI. It’s changing how they work and engage with their customers. To shed light on this topic, a recent CommerceNext webinar featured experts from the industry who shared their valuable insights and strategies for the successful implementation of AI. Speakers: Mike Dupuis, Chief Digital Officer, SPARC Group Jenna Flateman Posner, Chief Digital Officer, Solo Brands Colleen Waters, Senior Director Ecommerce, Steve Madden Jason Seeba, Chief Marketing Officer, Session AI Moderated by: Jill Dvorak, Chief Content Officer, CommerceNext Watch the replay here or

2024 Digital Retail Forecast: Opportunities, Challenges and Strategies

Sofiia Tarasiuk February 23, 2024

Dive into our recap of the “2024 Digital Retail Forecast: Opportunities, Challenges and Strategies” webinar, where we explored the shifting landscape of digital retail. This session was focused on the transformative effects of generative AI, evolving marketplace trends, logistical excellence and the significance of ethical and sustainable practices in retail. Our panel of industry experts shared actionable insights and strategies to navigate the digital retail challenges and opportunities awaiting in 2024. Watch the replay below or read the summary below. https://www.youtube.com/watch?v=gjAC0x6SR50 Speakers: Sucharita Kodali, VP and Principal Analyst, Forrester Research Simeon Siegel, Managing Director, Senior Analyst: Retail and eCommerce BMO Capital Markets Sarah Rasmusen,

Must See TV: How to Use Linear and Streaming TV to Drive Revenue

Sofiia Tarasiuk February 5, 2024

Discover the secrets of successful TV advertising with ‘Must See TV: How to Use Linear and Streaming TV to Drive Revenue.’ This webinar, featuring insights from industry leaders at Bed Bath & Beyond, Adore Me, and Marketing Architects, delves into innovative strategies for leveraging TV for audience growth and revenue enhancement.

New Study Reveals 42% of Online Retailers Plan Further Technology Investment in 2024

Maeve Billings January 25, 2024

CommerceNext Survey Also Shows Majority of Ecommerce Enterprises Are Optimistic About Continued Revenue Growth NEW YORK – January 25, 2024 – Following stronger-than-expected holiday quarter retail results and record-high stock index readings, CommerceNext today announced that the majority of large consumer ecommerce businesses are optimistic about their revenue growth in 2024 and that 42% are already planning to invest further in technology to boost their businesses this year. The findings were revealed in the new Ecommerce Business Sentiment research study from CommerceNext. The study, which was conducted January 9–19, 2024, surveyed senior executives at 113 enterprise-sized consumer ecommerce businesses that together represent more

5 Hot Topics to Expect at the 2024 CommerceNext Growth Show

Evelyn Zeng December 12, 2023

On June 11-13th in NYC, the 2024 CommerceNext Growth Show will delve into some of the hottest topics in the changing landscape of ecommerce and retail. Here is a taste of what you can expect! Key takeaways: Retailers are using generative AI for personalized experiences and marketing success. Navigate rising costs with new channel strategies and tools for effective customer retention. Learn data-driven strategies for seamless online-to-in-store transitions and enhanced customer experiences. Adapt loyalty programs to changing customer expectations and foster brand loyalty. Focus on easy-to-navigate digital experiences with the help of search, personalization, and generative AI. Generative AI and Success Use Cases:

BNPL in Ecommerce: Watch Out for These 3 Factors

Evelyn Zeng December 7, 2023

Key Takeaways: BNPL is now a preferred payment method for Millennials and Gen Z. Choose a provider you trust and that integrates well with your POS system. Understand regional regulations and establish transparent relationships with BNPL providers to avoid problems. Regularly assess BNPL’s impact on customer satisfaction, cart abandonment rates and average order value (AOV) so you can adapt your strategy if needed. BNPL as the Primary Payment Method for Millenials and Gen Z During this year’s Black Friday/Cyber Monday shopping frenzy, Adobe’s findings indicate a substantial 17% year-over-year increase in spending through BNPL platforms. Evidently, BNPL is no longer just an alternative;

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